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does putting keywords in BOLD or putting them in "quotations" help?

Discussion in 'White Hat SEO' started by MitchHoward, Oct 23, 2011.

  1. MitchHoward

    MitchHoward Junior Member

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    I'm not sure if it's just a myth but I have heard that if you put the keywords in bold or quotations that it will help. True or false?
     
  2. ContentCreation

    ContentCreation BANNED BANNED

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    True ..
     
  3. MitchHoward

    MitchHoward Junior Member

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    Is one recommended over the other? ie: bold over quotations or vice versa?
     
  4. kiseki

    kiseki Registered Member

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    try putting the <h1>keyword, h2 and h3 even or make it underline..see what happens?..and yes some of it are true...but not sure about the quotations...
     
  5. phpbuilt

    phpbuilt Jr. VIP Jr. VIP

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    A long time ago it helped. I doubt it helps much nowadays. You have to be careful about overoptimization.

    If a page uses too many keywords, bolds them too often, puts that keyword into too many heading tags (h1 and h2 and h3), and then you backlink to that page with nothing but the same anchor text (the same keyword that you bolded and stuck in the h tags) ... your page can easily fall out of the SERPs with heavy penalties applied.

    Your best option is to use all the keywords you need to use without overusing them. Make your content sound natural. If you have the keyword 4 times in a 500 word article, I personally would bold once, or use once in an H tag ... I wouldn't both bold and put in an H tag. Overoptimization penalties are very real.
     
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  6. englandrm

    englandrm Senior Member

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    Sometimes I'll use the "em" or "strong" tags. I don't really use bold that much.
     
  7. Kaithe.Clarke

    Kaithe.Clarke Regular Member

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    Honestly speaking, I would never use bolded keywords or quoted keywords... They appear kind of spammy to me.
    It seems as your keywords are screaming for search engine's attention. Rather, use keyword tags (Though they are ignored by Google but other search engines do consider them.)
     
  8. BassTrackerBoats

    BassTrackerBoats Moderator Staff Member Moderator Jr. VIP

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    Google sees the <strong> tag as something that is important to you on your site and that is considered the proper thing to do.

    Also as mentioned above you want to use the KWs in <h1>, <h2> and <h3> tags.

    Every time you use your targeted KW you do not have to accentuate it with one of the above but you certainly should be doing it some of the time.
     
  9. jimbobo2779

    jimbobo2779 Jr. VIP Jr. VIP Premium Member

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    I used to use <strong> all the time as it was always advised to do such, however I would only do it for the first instance of the keyword per page. It is said that doing such will notify SEs of what keywords are important to your content, I don't know if it makes much of a difference today but it did used to.
     
  10. Niraj2thane

    Niraj2thane Newbie

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    Yeah it's true
     
  11. BluRoze

    BluRoze Registered Member

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    I would use bold or header (<h1>, <h2>, etc.) tags, but rarely inside the paragraphs. I usually break my text into sections, with a keyword-rich heading for that section, and either bold or <h1>-tag the heading. It looks more natural to human readers.

    If I bold keywords inside a paragraph, I only do it if I'm trying to emphasize that word or phrase.
     
  12. Blair

    Blair Newbie

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    Sometimes it helped me, but in many cases not very much.
     
  13. poziko

    poziko Junior Member

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    I put once my KW in bold, italic and underline. I also use the h1, h2 & h3 tags. But my KW density is almost always under 2%. I also give each paragraph their own little headline. It makes the whole article easier to read.
     
  14. macchiavelli

    macchiavelli Junior Member Premium Member

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    It definetely shows the SE that this keyword is of higher importance then the rest of the website.
    All my money keywords are bolded.

    And most of them rank well in the SE's.
     
  15. Autumn

    Autumn Elite Member

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    Same as any other optimization technique, you should use it sparingly and not all the time. Yes <b>, <i>, <em>, <strong>, <cite> etc have been weighted in the past but it varies all the time with every tweak of the algo. Your best bet is to build every site differently rather than chasing one true method of optimization (which doesn't exist).

    When <b> (or any other tag) is weighted high for a period of time, you'll have some sites with that tag in there that will do great; and when it's not weighted high (or even penalized), you'll have a bunch of sites that don't have that optimization technique, so they'll do great.

    Proper planning evens out fluctuations in traffic over time.
     
  16. macchiavelli

    macchiavelli Junior Member Premium Member

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    As long as you got some great EDU backlinks pointing back at your site, ranking high in google should only be a matter of time.
    Place some keywords in BOLD and dont overdo it.
     
  17. g83ii

    g83ii Registered Member

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    quotation marks look rather unnatural to human readers. bold is fine
     
  18. linkchamp

    linkchamp Regular Member

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    Well this small small things are important for sure. Using too much bold or strong tags can lead to spam as well. Use those properly.
     
  19. MitchHoward

    MitchHoward Junior Member

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    thank you all for the responses. I am currently working on a new site and have only created 5 original/unique pages so far. I don't bold the keyword every occurrence but let's say my keyword for one of the pages is "dogs" In the intro i will use the key term "dogs" and bold it ONCE. I don't bold it every time i use it in the page.

    Hopefully that is not considered "over use"
     
  20. poweronics

    poweronics Jr. VIP Jr. VIP Premium Member

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    Bolding the KW once is not overuse. Thats for sure. However just one keyword: "dogs" should not be bolded rather bold at least 2 keywords.