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Does # of indexed pages really matter in SEO?

Discussion in 'White Hat SEO' started by jakekelly, Jan 30, 2014.

  1. jakekelly

    jakekelly Junior Member

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    Hey everyone. I need your honest opinions here!

    I am trying to rank for a fairly competitive keyword. Competition is as follows:
    Allintitle Competition: 44,900
    Total PR of top 10 in Google: 26
    Four of the websites in the Top 10 have roughly 400 indexed pages. The rest of the websites are in the thousands, tens of thousands, millions, etc.

    The website I am trying to rank has a grand total of 5 pages. Our domain is five years old, and is the newest compared to the competition. Competing with the other websites on backlinks is not an issue. I have all of the major SEO tools LOL.

    My concern has to do with the # of indexed pages. If this was my own business, no way in hell I would try to rank for this term any time soon. I was recently hired as a SEO Specialist for this company, but I'm afraid the expectations here for ranking in Google are too high.

    Question is...do you think our website is going to need a lot more indexed pages in Google to rank on page 1 for the term we need to rank for? We have 5 indexed pages. Everyone else has hundreds of pages selling lots of products.

    All I am seeing is authority sites here, and I don't like our odds of getting to page 1 of Google any time soon.
     
  2. lostchiekurs

    lostchiekurs Junior Member

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    It depends, if the rest of the competitor indexed pages are not about similar topic, in other words, niche authority sites, you should be able to rank if you gradually add new articles in the same niche. Now it is easier to rank with new domain if you add fresh relevant content regularly, because it might be possible that competitors like wikianswers etc. haven't added anything new in that niche for years.
     
  3. boomboomer

    boomboomer Executive VIP

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  4. jakekelly

    jakekelly Junior Member

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    The reason the competitors have so many more indexed pages is because they sell lots of other products to the same demographic of people. Without giving away the niche, that is all I can really say about that. We sell one product right now. The competitors have a whole line of products they are selling, and this is why they have many more indexed pages. There are only so many things you can say about our product, so it would be hard to write hundreds of pages about our one product.
     
  5. ilim72

    ilim72 Regular Member

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    I would say no, some sites and even blog pages are ranked on top of the big sites for specific keywords.
    I still have site where hundreds thousand of pages indexed but it is now nowhere to be found in ranking for keywords it was intended for. But I have few small blogs that have good content and focus on some
    specific subject and they outrank, big sites that have dozen of articles on the same subject.
     
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  6. jakekelly

    jakekelly Junior Member

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    Nice. I don't always agree with Matt Cutts (especially the guest blogging stuff), but his opinion matters here. With that said, I think real-world experience trumps anything Matt Cutts says.
     
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  7. emidelicious

    emidelicious Registered Member

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    It only matters if it has quality or any value to offer, in this case new keywords will be picked up by search engines and traffic will increase. otherwise it has no value.
     
  8. jakekelly

    jakekelly Junior Member

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    Thanks man! This is exactly what I am looking for...real-world experience.
     
  9. soda_Blez

    soda_Blez Newbie

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    The only answer - create more pages. It could be about your product or about you company. It's better to have more pages, anyway
     
  10. jakekelly

    jakekelly Junior Member

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    This was my opinion when I started this thread. Problem is...this isn't my website or my company, and I'm not interested in spending a bunch of extra time in the evening writing more content for a company where I am a salary employee LOL.
     
  11. boomboomer

    boomboomer Executive VIP

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    What I meant was that because Matt Cutts says it doesn't matter, I think it might just matter.
     
  12. jakekelly

    jakekelly Junior Member

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    Oh LOL. Yeah this is why I go to forums like this to listen to real experiences, and not whatever Cutts says.
     
  13. seocrab

    seocrab Senior Member

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    Based on your research, it looks like more indexed pages will be help the site rank higher.

    Advise the company to hire a content writer; you can set up a blog for them and explain the purpose, but it's up to them to fill it with content. There'll be plenty of other things you can do to improve rank in the meantime.
     
  14. CreativeLinks

    CreativeLinks Jr. VIP Jr. VIP Premium Member

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  15. jakekelly

    jakekelly Junior Member

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    In terms of backlinks and SEO of the competitors, it appears most of the competitors are ranking on the first page because they are authority sites, and not because they have done some kind of major SEO campaign. This is why I feel I can replicate their backlink profiles with tools with a modest link building campaign. Our domain has no backlink profile at all. Years ago they paid for links, but those don't show in Open Site Explorer anymore.