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Does making new blog posts make you rank less for other keywords?

Discussion in 'White Hat SEO' started by freezeice04, Feb 21, 2013.

  1. freezeice04

    freezeice04 Power Member

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    I've always built blogs with only 1 post on the main page, but google loves more content, so if I made more posts on the main page, will my main keyword lose its ranking?
     
  2. takeachance

    takeachance Power Member

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    that's a good question. Remember though that on page seo is only one part of the ranking equation. A few targeted backlinks to the homepage will help reinforce the key term your targeting. it also helps to have tightly themed posts also showing on the homepage which can also help to strengthen your primary kw through increased relevancy of the honepage. So, yes it's a good thing to have more content just keep an eye on relevancy and keep your backlinking relevant and on topic.
     
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  3. jascoken

    jascoken Senior Member

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    The honest truth is that smaller 1-5 page sites can struggle to rank these days, and only for a few terms. You need lots of pages and content to target lots of long-tails and gain deep-rankings. Similarly themed content across multiple pages with in-content linking will also help strengthen each page's ranking ability.

    Obviously, you'll need to build links to ALL the pages. Home-page linking alone is an old sign of 2007-2010 SEO.
     
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  4. infoasian

    infoasian Supreme Member

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    Older inactive posts will lose importance over time if they are no longer receiving new activity. Call it natural aging. However, I doubt this happens because there are newer artcles on your site. Best thing to do would be to reference older posts in your new updates and link to them. This should keep your older posts alive.
     
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  5. desiblast

    desiblast Junior Member

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    To drill on this question a bit further: Is it a good idea to have 1 post on home page, or is it equally good to have 3-4 posts on home page (what I usually do...).
    Opinions please?

    Thanks!
     
  6. infoasian

    infoasian Supreme Member

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    IMHO it's best to have excerpts of multiple posts on your homepage - not entire articles.