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Does google read addresses on “Contact Us” page and use it for rankings. Way around this?

Discussion in 'Black Hat SEO' started by jpblackhw, Aug 8, 2013.

  1. jpblackhw

    jpblackhw Newbie

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    I have a website that I want to rank for the search terms ?podiatrist Houston?. The office is located in Pearland which is a town about 25 minutes from Houston on the outskirts of the city. I am going to have the domain name podiatristhouston.com, so I will have some EMD juice coming for the keywords ?podiatrist Houston?. On the contact us page I am going to have the local address in Pearland. Will google read the address from that page and then realize the business is not in Houston, therefore not rank it high for the search terms ?podiatrist houston?. I am not talking about local search results, just regular organic SERPs. Does anyone know the answer to this? I am thinking about putting a robots.txt file on the "contact us" page but won't google still extract information from it. Is there a way to put a script so that google cannot even read it?


    Thanks
     
  2. 18turbo

    18turbo Junior Member

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    even if it's not indexed, i think the bot will still crawl the page, just won't index it.
     
  3. the_demon

    the_demon Jr. Executive VIP

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  4. jpblackhw

    jpblackhw Newbie

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    With that javascript converter, is the idea that because the address will be listed in javascript, it will not be indexible text? That's not something that would raise a red flag or be considered Black Hat, right? That is a standard practice, right?

    The other problem with that is I have a an embedded map from google on the contact us page, that I assume can't be converted to javascript, or at least if it can be, it would not be functional where you can zoom and move the page like you normally can do with google maps.
     
  5. dinkish

    dinkish Power Member

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    That javascript basically turns the html into "encrypted" javascript, so it's not plaint text html.

    I don't believe it would work so hot on an embedded google map, but even if it did, you would have already pinned your location (not in Houston), and Google would see this request from your domain, so if this level of paranoia is warranted, it'd be a moot point because of the map.
     
  6. HerpDerpSlerp

    HerpDerpSlerp Power Member

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    Why not put the address on a clear .png file. Google cannot read images.
     
  7. jpblackhw

    jpblackhw Newbie

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    dinkish...

    If I robots.txt the map page, would that solve the issue, or would google still record the information?
     
  8. Nigel Farage

    Nigel Farage BANNED BANNED

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    Are you trying to rank in the organic listings, the local listings, or both?
     
  9. dinkish

    dinkish Power Member

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    Google has already been working towards simple OCR on images for relevancy.

    HerpDerpSlerp:
    Robots files simply instruct legitimate bots not to index those pages or directories. If they were just verifying information, I doubt they'd follow that rule.

    I'm not saying having one location or address on a contact page is going to effect results for a +Houston domain. I think business listings would play a bigger impact quite frankly.
     
  10. jpblackhw

    jpblackhw Newbie

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    Nigel...I am trying to rank for organic listings. a(nd by the way those search terms and domain name were just examples not my real niche).

    Dinkish...What is OCR on images. So are you saying javascript is a better way to go than a .png file?

    Are you saying that google would extract the information from business listings (meaning external directories) that would affect SERP's organically for my page, or are you referring to google local business listings. For the purpose of this post I am talking about organic results only. By the way, could they link up the site to the real location through google local business listing anyway, and not only the "contact us" page on the site?
     
  11. dinkish

    dinkish Power Member

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    "OCR" = Optical Character Recognition.

    Both non-local and local listings, if unpaid, are still organic. But to respond to your question, I'm not sure the impact on non-local desired keywords as a result of having local listings. All I have researched is that Google displays results differently, as they don't intermix local and non-local SERP's typically.
     
  12. dinkish

    dinkish Power Member

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    Reading around for 2013 content I've seen the change of terms. Organic is being directly compared to local listings, and not just Adwords. So I apologize for that.

    Listing your contact details in anything that would be plain text in the source code wouldn't be advisable. I'd highly recommend not to list your business with any listings, or Google Map if you are wanting to avoid local istings. I was correct from the recent data I've seen that local listings will take precedence over non-local SERP's when possible.

    This isn't to say that you couldn't rank for a broader keyword\reach than Pearland though. I'm currently in the process of out competing others within 50km around the business location (2 cities) for a specific keyword, and I haven't seen any SERP drops as a result of me adding citations towards the organic listings, both have actually got to the top 3 and 4 positions. I also didn't have access to analytics prior to my updates and changes though so I don't know if this impacted click throughs.
     
    Last edited: Aug 8, 2013
  13. Psychobilly1

    Psychobilly1 Junior Member

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    You are wasting your time thinking about this. Make sure you have a page on your site focused on Houston. The address on the site does not matter for organic rankings. This really only matters for local 7 pack.

    Then, obviously have strong links pointing to the Houston page.
     
  14. the_demon

    the_demon Jr. Executive VIP

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    Google can read images... WTF did you get the idea that they can't?!?!

    You know that whole recaptcha thing they own... and a dozen other Google projects they have JUST FOR IMAGE READING...

    The idea behind the javascript method is that it increases the processing power demands so Google has a general tendency to skip past it.

    You guys have a lot of reading to do: http://research.google.com/pubs/papers.html
     
  15. dinkish

    dinkish Power Member

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    Yeah, was pretty sure capabilities to figure logic for at least navigation of javascript, let alone flash and recognizing text from images happened quite some time ago.

    Neither here nor there though, the more relevant discussion is regarding whether local listings from another city would negatively impact organic\desired geo results from Houston.

    Being as I haven't targeted a major city in my keywords, and instead only 2 smaller local cities, I can't speak from experience.
     
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  16. jpblackhw

    jpblackhw Newbie

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    What about just robots.txt on the contact us page?

    the demon...so the javascript method is not foolproof. Google just has a "tendency" to not read it?

    Can't have a page that just targets houston. Wouldn't be appropriate or relavent or usable. Would just beg people from inside the city to come out to the burbs. I'm really targeting people 15 minutes away in the outer portions of houston who would still search with "houston" as a keyword.