Does Google Compute Apostrophes as the Same Word?

Discussion in 'Black Hat SEO' started by charlesmacneil55, Aug 18, 2014.

  1. charlesmacneil55

    charlesmacneil55 Newbie

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    Sort of stupid question but:

    If I have mothers day and mother's day in an article, does google view it as the same word?

    If I want to rank for mothers day ideally, because people type that more, should I optimize the site for that? Or will it be best to use mother's day because its more grammatically correct?


    I dont wnat to get an overoptimization penalty so I dont know if they view apostrophes as one word or two

    If anyone could help me it would be great.