Does exact keyword help to rank well in search engine ?? I mean why seo experts want exact keyword for ranking in search engine instead of board or phrase match. Does search engine auto adding all keyword(board & phrase) from exact keyword ? and it also comes in search engine for people who never add quotation mark in its keywords suppose the - what is seo . com rank top 3 in exact keyword. Does this site comes top 3 in board & phrase keywords ? Search example(from spyfu) (from my another post) keyword - what is seo board match - 1.83m phrase match - 9.90k exact match - 6.60k Thanks.