does changing theme ruin SE ranking or ..?

Discussion in 'White Hat SEO' started by dabeast, Jun 18, 2011.

  1. dabeast

    dabeast Power Member

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    i want to switch over to a custom theme (wp) .so wna ask changing theme will affect SE ranking much ? i also intend to completely change the categories as i m planning to broaden the site so more categories, changing of subcategories etc. etc. (ofc will take care of 301s and 404s) so how would this affect my ranking ? or shud i play safe and start another website ?
     
  2. mapp2819

    mapp2819 Regular Member

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    Your home page ranking shouldn't change too much from what you are saying. Try to keep as much keyword related text, etc as possible. It takes the SE's a while to adjust to a new category layout. This was my experience with a WP redesign anyway, it may vary.
     
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