Does Bolding Text Have Any Impact on SEO?

TonyOliver

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Hello all,

I have doubt on making keywords bold in content.
Does this make difference in SERP?
 

seocrab

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Look at the SERP for your target keyword - do the top results use bold text?

In my experience, it's not as important as it used to be, but it's good for helping readers scan key points and it certainly doesn't hurt.
 

Emergence

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Probably best to test yourself. Does your rank increase when you bold the text? If not then its probably not an important ranking factor.
 

SEO Dave

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Apparently it has a small effect. But I doubt that you'll notice the difference in any competitive SERP
 

lovepreet1235

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Not a Big impact, But I think it provides little help in that way its increase the user-experience which is good for SEO. Use all other tags to U, I, B and H1,2,3,4 is most important.
 

swords12

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I think the effect is so minor, it is negligible - overusing it would cause more harm then benefiting from this instead.
Focus keyword on the other hand, does provide a little bit more link juice in the process.
 

bpetrov

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If you use smart bold text and this improve readability / user experience - yes.
 

Jodie333

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Hello all,

I have doubt on making keywords bold in content.
Does this make difference in SERP?

I've always wondered about that. What I've noticed is that H1 H2 and H3 make a huge difference. So, I make sure to naturally keyword those.
 

t2van

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I am an old school guy I do it, and I also use italic things too.

Same! Although I only use italic for points, notes, additional comments.

I tend to use bold to break down content into subjects where a h tag would be over kill or have no added weight to the page.

Example:

H1 - Who can be a mod?

Bold - Age
content

Bold - Qualifications
content

Bold - Benefits
content

and so on. At least that's how I was taught to structure a page many moons ago.
 
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