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Does backlink to homepage passes their power to my product page?

Discussion in 'White Hat SEO' started by stevenvanlie, Nov 20, 2014.

  1. stevenvanlie

    stevenvanlie Junior Member

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    hello everyone
    i need a question that i had googling it for hours, but i dont found any kind of exact answers of these

    my question is, is there a positive impact on my product page (example.com/product) when i had a high authority backlink towards my homepage (example.com)? does that high authority backlink affected my product page SERP rank?
    how does it works?
    thanks..
     
  2. Zwielicht

    Zwielicht Moderator in Training Jr. VIP Premium Member

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    Did you build the backlink or did you procure it naturally (I'm assuming naturally since you're in the white hat section)? Either way, how much that backlink on the authority website will affect your website will depend on a few factors:


    • Are the backlinks do-follow? If they are, then they will definitely affect your ranking.
    • Does the backlink come from a relevant website? If yes, then this could help you website rank i nthe long-term.
    • Is the anchor text in you backlink natural-looking (yourwebsitename, click here, etcetera) or are you using money keywords? If they're natural-looking, then this will help you rank in the long-term.
    Even if it is a no-follow link, if the page received a lot of traffic, you could also gain some of that traffic as well through the no-follow link.
     
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    Last edited: Nov 20, 2014
  3. Davidnrog

    Davidnrog Regular Member

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    Definitely Yes , It impact's in a positive way if you get the backlink from a high authority do follow site, in this way Your anchor text and content quality also play's important role, Web directories and getting forum signature's are the best way for high quality do follow link which are immediately indexed in google which results in serp improvement.
     
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  4. stevenvanlie

    stevenvanlie Junior Member

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    hello thanks for your kind response,
    is this also affected my product page?
    (in case ******** authority link linked toward my homepage directly, whatever its anchor text) example.com/product1 ; example.com/product2
     
  5. lxrseo

    lxrseo Registered Member

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    You need to use anchor links diversity, don't use same anchor links. Change anchor links every time, use LSI keywords for anchor links/long tail keywords. Yes it's going to effect your product page even
     
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  6. Beastman

    Beastman Jr. VIP Jr. VIP

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    Yes, it will help you to rank your product page as well. Not only will the link increase the authority and trust of your site as a whole, helping all your pages to rank easier, but some of the link juice will be passed from your home page to your product page if you are linking to it from the homepage.
     
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  7. lilmasta

    lilmasta Jr. VIP Jr. VIP Premium Member

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    what are the metrics that are used for ranking ? nobody is sure but if you go with the popular one for example MOZ , Domain authority and Page authority if the link is going to you homepage that means its going to affect your domain authority so the answer is yes it will also pass some juice to your inner pages , i have seen inner pages ranked on medium keywords with no links build to them ..
     
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  8. dsan996

    dsan996 Regular Member

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    As Beastman said, bear in mind that the closer your product page from the homepage is, the more link equity it will receive from links pointing to the home. If the equity has to go through many navigation levels before reaching the product page, the most of the link juice will be left on the chain. Example:

    homepage -> category -> subcategory -> product page.

    It could be a good idea to link your product page from the homepage. Something like a "Featured products" widget or similar. That way it will directly benefit from the backlinks pointing to the home.
     
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    Last edited: Nov 21, 2014
  9. Silverbak

    Silverbak Junior Member

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    The reverse also holds true --- links to your products/sub pages help your home page (although google is not favoring these currently) and other pages by the link juice traveling through the menu bar and related posts type widgets. However, contextual links within the body of the text provide most juice (a bigger pipe with a little more pressure in terms of plumbing) and allows you to direct that juice to pages that you want to rank higher.

    For example, in all of my product/review pages (I operate both affiliate and ecommerce), I'll link back to my anchor/cornerstone article with something such as "In our 2014 Blue Widget guide, we examined ..." or "Still not sure on which widget is right for you? Check out our buying guide here." Each one of these receives slightly different partial match anchor text or (to a much lesser extent) a generic link next to keyword.
     
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  10. stevenvanlie

    stevenvanlie Junior Member

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    i am afraid that when i do some manual link building with anchor text (inner page keyword) pointing to my homepage, the homepage will rank higher than my inner page on SERP,
    I think it is more effectively spread keyword to the actual pages than focuss all the SERP optimization only at homepage
    example
    when i have a travel blog, one of the keyword is "tour guide at united states"
    i want my inner page that discuss about "tour guide at US" to be ranked for, i am afraid that when i pointing high authority link to my homepage with that anchor text (tour guide at united states), my homepage will boost up, defeat my inner page that discuss that topic


    what do all of you think about this case?
    thanks for all rich information i got here
     
  11. Silverbak

    Silverbak Junior Member

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    I almost never link to my homepage when link building - it's not natural for this to occur. I normally link to my category or post that I want ranked. It's also a good idea to link to other posts that link to the post you want ranked (especially if that post is money maker). It looks more natural. That being said, this applies to medium to big sized sites. If you are trying to rank a micro niche site, then many of them want the homepage linked and ranked as that is where they place a bunch of text and often time some sort of table with various offers/products- the same thing I tend to use my categories for (although my visible text is much shorter as I don't want to bury my posts under the fold).

    Google is currently not fond of displaying home pages (probably trying to kill spammy micro niche sites IMHO) so I doubt you have anything worry about there but I'd still link to my page(s) I want ranked and their internal linking pages if I were you. I don't know exactly how your site is set up so I can't advise you further. That being said, October is my one year mark in IM so I ain't no Bass Tracker Boats but I do believe I've learned a lot (and ranked some semi-difficult keywords to 1- 3).
     
  12. stevenvanlie

    stevenvanlie Junior Member

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    thanks for the answer silver, i had a ecommerce site that ranked for some keyword on my local country market
    now i am expanding to create a blog and monetize it with adsense with white hat, but a little grey hat method like build some high authority PBN's , but i am confused, where pages on my site to link for...

    by the way, what is the main method you use for ranked your keyword?
     
  13. Silverbak

    Silverbak Junior Member

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    Quality highly detailed content is #1. With ecommerce I try to rank the product page for both the keyword i.e. "blue widget" and "bue widget review." I also like to rank categories and/or guides with "best widget" "widget reviews" and as many long tails as I can find/think of.

    Ranking power primarily comes from outreach, HARO (help a reporter out), misc high quality web 2.0s, and a few high quality PBNs (which are basically real sites), high quality authority sites - free or paid for - nofollow or do follow doesn't really matter (those that say Wikipedia doesn't help are clueless). Less is more. Have been trying out a few parasites sprinkled in (haven't made a determination as of yet) and will start BTB's link lure at some point in the very near future mostly pointed at high quality (lots of content) tier ones of various flavors.
     
    Last edited: Nov 22, 2014
  14. stevenvanlie

    stevenvanlie Junior Member

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    its nice
    good for you :)
     
  15. Silverbak

    Silverbak Junior Member

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    Oh, I forgot to add high quality press releases (OCCASIONALY) are good. You need to be careful with these - link your brand or naked url homepage or event page is a good idea. Do not link your keyword - it'll knock you out of the SERPS (been there, did that, recovered). Most are no follow and most will disappear after a while. Once you figure out which will stick you could hit them with some tiers as well (again I tend to go high quality here but you're probably safe with spammier stuff as well). I've had good luck with PauloPablo, PauloPaulo, or whatever his name is in the marketplace for this. Great writing if you need English and can make a non-event seem like an event.
     
  16. seoboyz01

    seoboyz01 Newbie

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    Hello,

    The answer is yes. When someone links to your home page the authority of the whole website increases and your all internal pages will get the value of that link.

    But make sure always build backlinks to your home page and inner page at proper ratio. Don;t build all the backlinks to home page only. Do some for inner page targeting it's keywords so it will also get ranked better.
     
  17. Nut-Nights

    Nut-Nights Jr. VIP Jr. VIP

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    Its works if you continously build high quality (Non spammy) links for your home page, your other pages will start ranking for long tails automatically. I have done seo of ecomm. website and its really works.
     
  18. Techxan

    Techxan Elite Member

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    Not exactly. if the page in question is linked to by the home page, it will help. If the page you want to boost is an orphan, it will not help.
     
  19. backlinkers

    backlinkers Newbie

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    I would say if the backlink is related to your target keyword and your internal page is more relevant than yes, it will get a boost in ranking.
     
  20. stevenvanlie

    stevenvanlie Junior Member

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    thanks for are great answers