I feel as though whenever you search for a keyword, on google adwords specifically, and you get results for the search and volume of the word, it always seems like the average number of searches are low. Is this because it misses a lot of data through searches that don't go through analytics, or is it something I am missing. For example the number of "avg. monthly searches" is representing something else. (Maybe average to them is different than average to me when it comes to monthly search terms.) Just wondering if anyone ever notices this or wonders why?