I added a new ad block to my post page, just below the image. My ctr jumped to 0.70% - 0.80%. This may sound shit to you guys but consider that throughout the year my ctr is normally 0.15 - 0.25%. So I thought I struck gold! This however only seems to have lasted 2 weeks. The week just gone is showing a 0.40%. Still better than it was but its gone way down even though the traffic and quality of the traffic (all seo traffic) has stayed the same. Has anyone else seen this? any reason for it? does google not like the sudden increase in ctr maybe?