Silly question.... I am targeting a keyword which receives 12,000 searches a month according to Wordtracker. In the number 5 listing is a site which has only 111 backlinks (cant be exact) and is less than a year old. This site falls just below Amazon in the ranking and ahead of the manufacture website. He does have adsense on his site, while my site has more four times more backlinks.....many more pages. I can't figure out how he is ranking so damn high. So does adsense carry more weight with Google? Any SEO experts, instant message me and we can chat more about it if you would like. I just don't know how his site is ranking at all.