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Does a template-based product review convert higher than a free-flowing product review?

Discussion in 'White Hat SEO' started by ContentWriter, Sep 9, 2016.

  1. ContentWriter

    ContentWriter Jr. VIP Jr. VIP

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    Good day, BHW members!

    I'd like to ask feedback from the members who sell products (digital or physical) online whether it's an Amazon product or not. I'd like to know your stance between using a template and not using a template when writing your product reviews.

    I use these 8 subheadings when I write product reviews.

    1. Brief Product Description
    2. What Comes in the Box
    3. Product Features & Technical Details
    4. Short Summary of Feedback From Existing Owners
    5. Pros of the Product
    6. Cons of the Product
    7. Who Should Buy This Product
    8. Conclusion and Recommendation

    I've been contemplating on whether I should just give up writing template-based product reviews and focus on writing free-flowing ones. Instead of dropping my current practice, I thought, maybe it is better to ask people who sell products online.

    Here's my question: Have you ever tried doing a split-test to check the conversation rate of template-based and non template-based product reviews? If you already have, may I ask which ones gave a higher conversation rate?

    Thank you for your participation.
     
  2. ContentWriter

    ContentWriter Jr. VIP Jr. VIP

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    Here's my question: Have you ever tried doing a split-test to check the conversion rate of template-based and non template-based product reviews? If you already have, may I ask which ones gave a higher conversion rate?