I've seen some people imply that a webpage with a top ranking for its targeted keyword will have "extra" authority.
What they tend to suggest is this:
Let's say, for example, your goal is to reach the top position for a keyword with 500,000 results (broad search without quotes).
What you should do then is:
Somehow, those 10 pages will have more authority since they are already ranked highly for their targeted keywords? Is that true? Does a page that ranks #1 for a worthless keyword given extra authority in Google's eyes?
What they tend to suggest is this:
Let's say, for example, your goal is to reach the top position for a keyword with 500,000 results (broad search without quotes).
What you should do then is:
- Build ~10 pages that target low-competition keywords (about 100,000 results).
- You will easily reach top position for these low-competition keywords with onpage SEO optimization ONLY.
- Once you have these 10 pages indexed, you point them all to another page that targets the "end-goal" keyword with 500,000 results
Somehow, those 10 pages will have more authority since they are already ranked highly for their targeted keywords? Is that true? Does a page that ranks #1 for a worthless keyword given extra authority in Google's eyes?