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Do you want to get into Mobile Marketing offline? Ask me anything.

Discussion in 'Mobile Marketing' started by hostie, Nov 16, 2011.

  1. hostie

    hostie Jr. VIP Jr. VIP Premium Member

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    I'm a long time Mobile Marketing service provider offline.

    We have quite a handful of clients (Actually looking to expand soon) utilizing our Mobile Marketing services.

    I know the in's and out's of SMS Marketing, and how it will soon be a huge part of marketing efforts for small/medium sized local businesses. (Sometimes even large corporations)

    If you are looking to get in the business, or are curious, ask me anything in this thread and I will do my best to answer all questions.
     
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  2. skohh

    skohh Regular Member

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    How do you get new clients.

    Cold canvasing, email, flyers, SEO, social media.

    Etc.


    Then once you have clients how do you bill them, rebill them, etc...

    I really don't know anything about mobile marketing.

    (that's why I'm asking you)
     
  3. hostie

    hostie Jr. VIP Jr. VIP Premium Member

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    When I first started acquiring clients, it was hard work, but it paid off.
    This is the process of how I got clients:
    1. Visit their store
    2. Research the owners (manta.com)
    3. Email the store with a brief call to action making them want to talk to me.
    4. Social media setting up FB pages for the local area.
    5. Call to action fliers and informational packets.

    Once you've got a foot in the door with the decision maker, it's extremely simple to sell them on the concept as it's the new method of marketing which, in their eyes is a "Wave of the future" cutting out traditional print ad's, where they control their content going out to the masses at the click of a button.


    As far as payment, I started off accepting only Cash, Check, or Paypal. I would invoice them once a month using BillingBoss.com

    After a bit of growth, I became a merchant with Authorize.net where I could process credit card payments online. (Most businesses don't like dealing with paypal, as it seems to take away credibility for some reason, just in my experience)
     
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  4. EagleRose

    EagleRose Jr. VIP Jr. VIP Premium Member

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    In your experience, what has worked the best to sell the potential client to give you money.
    I have spent a good deal of time putting together facts and figures, obviously getting the most current is a challenge. But trying to get them enough facts and without over-whelming them with data is a bit of a challenge.

    Has flyers worked for you?

    Thanks
    EagleRose
     
  5. hostie

    hostie Jr. VIP Jr. VIP Premium Member

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    Well, me being in sales for so long, I've got a process on how I get the owners attention which turns turns cold calls/emails/visits into warm or hot canvassing.

    The process:
    1. Research the client - try to find all information on the business (ie. Address, Phone Number, Email address)

    2. Send a letter in the mail letting them know who I am and what I do
    3. Shoot an email to them letting them know I sent them a letter in the mail.
    4. Call them and asked if they received either of my information (The best is when they say no, so they will look for it)
    5. Visit the establishment ready to consult on the services.

    The best way is to build them up before visiting.

    *Fliers also do help with getting your business recognized before contacting them directly. I can't say I've made a lot of sales from fliers, but it definitely helps with cold canvassing as they have seen your flier and have a general idea of who you are.

    As far as information, the business owners DO NOT give a shit how it works, they want numbers, and they want to know how it will benefit sales.

    A good quote I got from someone here who used to be in drill bit sales goes like this "Don't sell them the drill bit, sell them the perfect hole."
    Meaning, map out the benefits for them using your service, don't get technical with them, as most of them are not tech savvy.

    Once you've sold them on the benefits, collect your cash, and then explain the tech side on how to operate your control panel for sending out messages and managing their lists, etc.
     
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  6. jodyberry

    jodyberry Power Member

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    I am starting the mobile business and definitely appreciate the info!

    I have most of the technical side ready - mobile templates, QR Codes, SMS texting, social media integration, current mobile statistics, etc.

    Where I fail is trying to "sell" someone. To start off I need to do this myself but I don't want to be that annoying cold call guy, or that annoying walk-in guy. That's not me.
    I think once I have someone's ear, I can educate them (sell them) on my services. MY hurdle is getting that warm meeting.

    You have some great suggestions above regarding research, emailing, etc. Are there any methods you can suggest for someone like me to convincingly get in touch with the owner/decision-maker?

    Someone had suggested handwritten letters to the owner mentioning the lack of a mobile site.

    Any help would be greatly appreciated!!
     
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  7. nemernicu

    nemernicu Junior Member

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    I am also trying to sell mobile websites to business but i can;t meet them cause i'm in Europe and they are in US/Ca
    I am more interested in the following:

    "Don't sell them the drill bit, sell them the perfect hole."
    Meaning, map out the benefits for them using your service, don't get technical with them, as most of them are not tech savvy.

    Can you tell us more details?
    How and what should i say/write in the email, video so they can understand that they are losing customers and they need an mobile website?

    Thanks
     
  8. hostie

    hostie Jr. VIP Jr. VIP Premium Member

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    In order to get through the gatekeepers, this is where the research of the business comes into play.

    When hitting the gatekeeper, just appear as you know the owner/decision maker/manager personally or have spoken with them previously. It's super simple. It all comes down to convincing attitude, and a little social engineering.

    Also, telling the gatekeepers that you shot them a letter or email and discussed some things recently, they will feel better about putting you through.

    There are tons of ways to make a meeting warm. Push the benefit through an elevator speech be it on the phone, in person, email, etc.

    THE BEST way to warm up a meeting is through referrals.
    If you have a cold meeting with anyone, even if they don't buy, ALWAYS ALWAYS ALWAYS ask for a referral. 9 out of 10 times a referral will get you a sale.

    Simply throw in at the end "Do you know anyone that may be interested?" Then offer referral bonuses, like 10% per client they refer. 10 closed referrals = free service for that referee.
     
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  9. hostie

    hostie Jr. VIP Jr. VIP Premium Member

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    Well I don't want to spoon feed you and write up your email, but you could say things like this:

    "I saw your business does not have a mobile optimized website to be viewed on cell phones. You're losing a lot of customers because of that. I can fix that problem for you within 1 day. Call me or email me to find out why you're losing all of that money."

    Something along those lines, twist it up, use your imagination.

    Business owners are money hungry, and are not happy with losing customers.
     
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  10. jodyberry

    jodyberry Power Member

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    When selling your services, do you start with any particular item - mobile site, SMS, social media, etc.?

    My fear is that I'll mention everything I can do, thereby confusing them on what really needs to be done!

    Also, when selling mobile sites, do you recommend selling the site for a fixed amount - say $400 or $500, or giving away the mobile site for little or no cost and charging them a monthly hosting or maintenance fee?

    In your experience, what's the most popular item that clients are willing to pay for? I'm trying to get an idea of what's the easiest item to sell a client. Then I can add on other services if need be.

    Lastly, what's the best/cheapest SMS provider that I can start with. TXT180 looks like a decent service.

    Thanks...
     
  11. hostie

    hostie Jr. VIP Jr. VIP Premium Member

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    1. Stick to one service. The rest is an upsell. Don't confuse your clients with tons of services.

    2. I've done fixed rates and monthly charges. When I first started I only did fixed rates because I didn't like asking them for a check or cash every month via invoice. Now I have a merchant account with authorize.net so monthly charges are nice. I've noticed a lot of clients HATE dealing with paypal.

    3. There is no telling what a client will get most excited for. That's why I stress that people RESEARCH what companies do and how their productivity is distributed. You have to tend to what YOU think they need. Again, I cannot stress enough, sell them on one service only, then the rest is an easy upsell.

    4. Txt180 is by far the lowest rate you will get as a reseller. I would not pass them up.
     
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  12. pjmac

    pjmac Newbie

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    i was thinking of gettting a modem pool as a way of sending out thousands of texts a day is this a good way to start moblie marketing ?????
    could also do with some advice on this matter
    thanks
     
  13. hostie

    hostie Jr. VIP Jr. VIP Premium Member

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    A modem pool? Please elaborate.
     
  14. jodyberry

    jodyberry Power Member

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    Would you suggest sticking to one business niche? (So that my research would be similar). Then I could move on to the next niche.

    Like if an area had a lot of wineries. I could see them needing mobile sites for people driving around looking for the different wineries.
     
  15. hostie

    hostie Jr. VIP Jr. VIP Premium Member

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    I personally target 4 niches. I try and stay on top of those 4 only unless a client approaches me in a different niche I'll do some quick research on it.

    It's good to stick with a specific niche so you become an "expert" in those fields.
     
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  16. MasterGodfather

    MasterGodfather Newbie

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    Could you give us a breakdown for what you charge for each service - ie Mobile websites = $x, Sms $x/per 1000, Qrc = $x, etc.?
     
  17. hostie

    hostie Jr. VIP Jr. VIP Premium Member

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    Pricing really depends on your area. For example, our area is filled with middle class citizens and small businesses. So they don't have a budget like a larger city.

    My prices for the small businesses are as follows:

    1. Mobile Websites: $20 set up fee - $25 per month recurring - Hosted on our server.

    2. SMS we have a range of prices with custom packages to fit a businesses needs. Our packages start at $30 (250 SMS credits) and go up from there accordingly. (Offer up to 1,000,000 credits)

    3. QR Codes we offer completely free as added value.
     
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  18. cellk

    cellk Registered Member

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    Hi,

    Have you had any clients who already have a normal website and would like to have the mobile version be on their host?
     
  19. tnoam71

    tnoam71 Registered Member

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    This is an awesome thread, and I'm really enjoying it! Thanks for making.

    I want to ask about the above quote.

    For item 1: what does set-up refer to? Are you creating a new mobile website for $20? Or converting an existing website to mobile? Or some combination?

    For item 2: could you please provide examples of popular SMS marketing packages or at least specific services? For diff. types of businesses so I can understand how you are meeting needs.

    Do you engage in any PPA mobile or social marketing? E.g. the kind of marketing that you might do regardless of whether you had a client.


    Thanks in advance. This is a great topic and it's kind of you to share excellent info on it :D
     
  20. man0n

    man0n Newbie

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    i have a website with 8K visits/day, it offers free nokia unlock codes, i use only adsense, but i don't get more than 400 euros/month and this is what i pay by my dedicated server monthly.
    I think i can monetize better this site. Any suggestions?