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Do you think there is any market for a "high level" IM blog?

Discussion in 'BlackHat Lounge' started by PureMind, Mar 9, 2014.

  1. PureMind

    PureMind Regular Member Premium Member

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    First of all: I am aware this can be viewed as self promotion, but the purpose of this post is purely market research.
    -------------------------------------

    I already have a steady automated income of 200$+ per day (please don't bother to ask how, won't tell), but I feel like it is only the beginning. I am in the process of creating a business for digital marketing as well as expanding my online portofillo. I am also considering starting a blog where I blog about everything I do, with the main purpose of educating IMers as well as earning even more money. Unfortunately I am afraid that there really isn't anyone interested in such a blog.

    I will of course post plenty about SEO, how to make money... but it will often be more high end stuff. For example I probably won't be posting any methods to make 5-20$ dollars a day (perhaps for marketing purposes), because such methods really are irrelevant to me. Unfortunately I think that the methods... I will post will be too high end for the regular IMer. For example the "Offline marketing" subforum is, in my opinion, the absolutely best subforum on BHW. A lot of the things I would post about would fit there. But it only has a small fraction of the readers of BHW.

    Bottom line: Do you think there is a market for a blog with high end IM content? I am not interested in starting such a blog if I can't make any decent money of it.

    Edit: At the time of editing I have gotten 4 answers to this post and only one relevant to what I was asking. I am not interested in "how-to make a successfull IM blog", I am interested in finding out whether there is an actual market for high end IM content.
     
  2. DiamonMike

    DiamonMike Regular Member

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    If you think you can beat Mathew Woodward then go ahead and do it.You will have a hard time doing it.
     
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  3. iPinner

    iPinner Senior Member Premium Member

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    so your 200$ a day method counts as high end IM content?
    not for me.
     
  4. PureMind

    PureMind Regular Member Premium Member

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    All respect to Mathew Woodward, but what he does and I do are very different (he is a great IMer, but he isn't doing much offline). And I won't be promoting, in my opinion, shitty SEO software/services.
     
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  5. PureMind

    PureMind Regular Member Premium Member

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    Not at all, as said: this is only the beginning. The projects I am working with are far more ambitious. I am not saying I will succeed, but I am saying that I won't blog much about small time stuff.
     
  6. SeanAustin

    SeanAustin Power Member

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    Totally irrelevant. If you can compete with the quality of his work, then there are still plenty of room in other sub niches of IM to be successful. Especially with the amount of content mediums that we have today.
     
  7. ChrisX

    ChrisX Jr. VIP Jr. VIP Premium Member

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    If you aspire to be a self proclaimed "guru", by all means, jump on the bandwagon and start an IM blog.
    The question is: what is your USP?
     
  8. PureMind

    PureMind Regular Member Premium Member

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    That I believe is pretty much my greatest concern, no I am not going to aspire as a guru. I don't have the ethics to write fake reviews/stats and promote shitty software and services. And I am not going to lie to my visitors telling them you can make XXX$ in Y days from your comfy chair.

    This will make it a challenge to eventually monetize the blog and get traffic. But if there is a market out there, I am sure I can capture it (if not I suck at marketing anyways and noone should read the blog).

    What I am afraid of is that there really isn't any decent market for high end stuff (which also would be the USP).
     
  9. Windmill

    Windmill Supreme Member

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    You are incorrect, the real money in the IM space is the high-end stuff. You know all of the low-ticket IM offers? While providing additional cash, their real purpose is actually to act as buyer leads. It builds a hot list, that you then send through a very advanced sales funnel, and POP at the end they are sold high-level IM products. If you want more information on this and are actually serious about your earnings, feel free to PM me your Skype username and we can chat. High-ticket offers are the core basis of the largest IMers in the industry.

    However, I think the reason you're struggling to see this is because you are approaching this from the wrong direction, and I don't think you'll like this direction.

    How to Sell High-Ticket, Expensive, Legit IM Product: Moms and Dads

    Right now, you are thinking of building a high-quality blog that teaches you methods for generating awesome amounts of money on autopilot. You will be teaching advanced, technical methods that require time, knowledge and quite possibly start-up money.

    The problem though, is that from the sounds of it, these are high-ticket items or expensive ventures you are promoting. While we on BHW would find your blog very exciting, most people here? They don't have the money to invest, and they wouldn't be willing to either. High-level IMers would lap up your blog, and you could turn them into loyal readers who would be convinced to purchase your recommendations based off your proof provided in the blog posts. But in truth they are few and far between, so while you could capture them, it isn't going to translate into good profits.

    So how do high-level IMers make money from high-ticket items? Moms and dads. Retired people. Older people who want a better life, and they have the money to spend too. Unlike high-level IMers, there are lots of moms and dads who want to quit their day job.

    But here is the reality.

    They don't have the technical skills.

    So you make your high-level blog. And lets say, they somehow land on it. Their eyes glaze over. This looks scary. This looks like a lot of work. They are happy to do scary/hard things on the condition it is simplified as much as it can be, AND most importantly on the condition they have been sufficiently pre-hyped before they tackled the hard part of doing it. They need to be convinced hard that they should pay attention to start with. Your blog doesn't do this.

    Even worse for you: a guru is really important for success. Since you want to be faceless, your blog would almost certainly fail. You can do it faceless, it is possible, but your income will be worse for it, and it will become much harder to build up an audience.

    Conclusion: There Isn't a Sufficient Market

    I could be wrong, but I don't think there is a sufficient market out there for you to do this. You aren't willing to sell yourself as a guru, and you aren't targeting the largest market for these products. You could gain the attention of high-level marketers, but that won't translate to immediate product sales and results. That is mostly networking.

    This business of comparing you to Matthew is not a fair comparison at all. Matthew is selling very different products, and his methods are not the methods you would teach at all, nor does he make enough money that you could justify it anyway. If you are truly making $200+ a day, then this is not a good way to expand, it is better to upscale your current methods.

    If you want to do this for fun, then sure. If you are hustling, just stick to what you are doing, it sounds great.

    Hope this helps, sorry to be such a downer.
     
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    Last edited: Mar 10, 2014
  10. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Premium Member

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    OP, I am still waiting for your authority site within the fitness niche.
    http://www.blackhatworld.com/blackh.../519132-opinions-domain-name.html#post5066254

    You need to hurry I am putting weight on by the day.

    j/k


    Yes, there is a market but to penetrate that space you need to have authority.
    From what I read of your OP, it doesn't sound like an IM blog but more of a Marketing Blog.
    And professional marketeers will only respond to people with the experience, education and knowledge to speak to them.
    Do you have it?
     
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  11. S1lv3rdo7

    S1lv3rdo7 Regular Member

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    My question would be who is your audience?

    I think the majority of people on these types of forums aren't in the 1% (for comparison sake) of successful internet marketers. The masses here are looking for that $5 a day tutorial. While I can appreciate the foresight and vision it requires to have a bigger plan in the IM world, you'll be hard struck to find such people here.

    I would compare it to digging for gold. Most people here are looking for pic axes (and plenty of people are selling them). You're talking about teaching or sharing to people how you use a 50 foot hydrolic drill. Ya it may be cool to read about, but has no practical application for me.
     
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  12. antichrist

    antichrist Jr. VIP Jr. VIP

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    I would love a site like this. A big yes from me. I am sick of the same old shit.
     
  13. prab1996

    prab1996 Elite Member

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    you are wrong here man , he is doing it wrong .

    a real hq blog is like some thing jacobking.com

    -=-
     
  14. PureMind

    PureMind Regular Member Premium Member

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    This is the kind of reply I was looking for! Where the hell did that rep button go? Unfortunately I also agree with most of your views, there seems like there isn't really a market for what I want to write about.

    As for putting my face out there and establishing myself as a decent marketer I would have no problem with. I would probably try to establish myself as a guru, but with the original meaning of the word. Not the "IM guru" we often talk about online.

    God the projects I could have avoided if I had done any market research/analysis! Fortunately I am starting to grow up. Check the worst mistake thread if you want to see me talking about PTC.

    I am not, by my definition, an experienced marketer, the blog would be my journey to become one.


    Exactly! The regular BHW user will show disinterest in my content, at least not buy my products/services. The market would indeed be the one percent, but unfortunately I really believe it is closer to 1/1000. On the other hand, the pockets of those people would be much deeper.

    I also believe that Jacob King has far superior content to Matthew, but Matthew writes for another audience. He is a success in my eyes as he has established himself as a IM celebrity. On the other hand he seems to have no ambitions doing anything else than pushing crappy IM software/services.
     
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  15. onehope

    onehope Newbie

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    Short answer is YES. Long answer is YES.
     
  16. SkyrocketSEO

    SkyrocketSEO Jr. VIP Jr. VIP Premium Member

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    I used to spend some time on his blog, but when I noticed that he turned into affiliate blog writing posts about some crappy softwares I abandoned it.

    Also, I think that the crowd reading Mathews'blog is low income crowd. I tested it with 2 months ads, and compared to some other SEO blog...dude, what a low conversion when it comes to MW blog. A lot of newbies reading that blog, which means that his text is good only for newbies...
     
  17. TheUnborn

    TheUnborn Elite Member

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    Yes if you will offer something different from the current so-called IM gurus.
     
  18. PureMind

    PureMind Regular Member Premium Member

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    I just realized that the entire concept of earning money blogging about high end stuff is pretty ridiculous. If anyone should bother buying anything for me, I need to succeed with my projects. If I succeed with my projects, the money I can earn from an IM blog is negligible.

    I still might start a blog though, but with a different purpose than earning money. Really would suit me a lot better as well, as then I can be completely honest (plenty of things I despise about the IM community). Probably won't get too many visitors, but if I can help a few ethic marketers/turn people ethic - it will probably be worth it.