Do you think SEO is Dead After March 2024 Update? Check My Recent Test With AI Content

I find these kinds of threads very interesting and entertaining.

Just like with any kind of nuclear explosion or thermonuclear catastrophe, there will be a lot of destruction.

That's guaranteed.

But it is also guaranteed that whatever disaster just happened didn't wipe out everyone.

For a wide variety of reasons, there are websites that survived the March 2024 update just as many websites survived Panda, Penguin, and RankBrain.

But with that said, as time goes on and as the algorithm becomes even more sophisticated thanks to machine learning, a lot of these websites, unless they totally level up and fully adapt, will die off too.

I'm not surprised at all that some websites actually gained traffic despite being completely spam and being completely made of AI content.

There is a website that ran a contest among bloggers to create fully AI content-populated sites.

The vast majority of them got wiped out, but a few survived.

It's anybody's guess whether they will make it through the next update or the update after that.

The bigger issue about SEO being dead involves the future of online publishing in light of changed consumer expectations because of AI chat platforms like ChatGPT.

You have to understand that for the longest time, search results were presented as a series of links precisely because Google cannot be sure what the real answer is.

So they offloaded that editorial decision to the user.

The user can click through the different links to figure out what they want.

Now with the rise of AI chat platforms, you are given "the answer."

And pretty soon, I suspect, consumers will start to assume and expect that there is one answer.

This is the real "death of SEO" because online publishing will be completely obliterated.

I don't care how many algo updates your website survives.

Unless you're a big data broker or you are a legit data source, meaning for example you provide insurance law information because you are an insurance lawyer with 30 years of experience, you're gonna go away.

At the end of this process, when the dust settles, there will only be two types of searches left: 1) hyperlocalized search for local businesses that have very little traffic per search, or 2) high volume searches but filtered through specialized data that is 100% accurate because they come from official sources.

So that's the real death of SEO.

But even in that context, SEO will still be alive because somebody still has to optimize that information but not the way we do it now and not in the vastly distributed system that we have now.
 
My test AI site is working perfectly well so, I'm saying no, SEO is not dead, and AI content is not dead.

0 link building, just some good quality 30+ articles with good images, and low keywords... Slow but steady growth.

g0nBYb.jpg
What do you mean by good quality
Do you rewrite the content later?
Or using specific prompt that will give good quality
 
What do you mean by good quality
Do you rewrite the content later?
Or using specific prompt that will give good quality

Using specific prompts to first get a structure of the article, after keywords research are done and everything else.

After that, sometimes it goes through various GTPs two or three times, sometimes many more, and then I edit the text to give it that final touch.

Since the domain was fresh, I only targeted up to 20 keyword difficulties, they ranked quickly.

I'm sorry, I'm a little sick, I can't write in detail, but there's certainly work to be done there, it's not just copy/paste, you need to take time, + for pictures, + for good research...
 
I find these kinds of threads very interesting and entertaining.

Just like with any kind of nuclear explosion or thermonuclear catastrophe, there will be a lot of destruction.

That's guaranteed.

But it is also guaranteed that whatever disaster just happened didn't wipe out everyone.

For a wide variety of reasons, there are websites that survived the March 2024 update just as many websites survived Panda, Penguin, and RankBrain.

But with that said, as time goes on and as the algorithm becomes even more sophisticated thanks to machine learning, a lot of these websites, unless they totally level up and fully adapt, will die off too.

I'm not surprised at all that some websites actually gained traffic despite being completely spam and being completely made of AI content.

There is a website that ran a contest among bloggers to create fully AI content-populated sites.

The vast majority of them got wiped out, but a few survived.

It's anybody's guess whether they will make it through the next update or the update after that.

The bigger issue about SEO being dead involves the future of online publishing in light of changed consumer expectations because of AI chat platforms like ChatGPT.

You have to understand that for the longest time, search results were presented as a series of links precisely because Google cannot be sure what the real answer is.

So they offloaded that editorial decision to the user.

The user can click through the different links to figure out what they want.

Now with the rise of AI chat platforms, you are given "the answer."

And pretty soon, I suspect, consumers will start to assume and expect that there is one answer.

This is the real "death of SEO" because online publishing will be completely obliterated.

I don't care how many algo updates your website survives.

Unless you're a big data broker or you are a legit data source, meaning for example you provide insurance law information because you are an insurance lawyer with 30 years of experience, you're gonna go away.

At the end of this process, when the dust settles, there will only be two types of searches left: 1) hyperlocalized search for local businesses that have very little traffic per search, or 2) high volume searches but filtered through specialized data that is 100% accurate because they come from official sources.

So that's the real death of SEO.

But even in that context, SEO will still be alive because somebody still has to optimize that information but not the way we do it now and not in the vastly distributed system that we have now.
So I partly agree with you. This is where the industry is eventually going to head.

The question is how quickly this can become a reality. It is expensive to have an AI actually read the content and give out an answer for every prompt.

On the other hand, Open AI and Microsoft are building a $100 billion supercomputer to train the next gen of AI... so I don't know if that matters. They might deem it worth it to capture their marketshare and come out ahead. https://www.businessinsider.com/dee...ost-ai-wars-google-openai-nvidia-chips-2024-4
 
The issue now with SEO is stability across the medium and long haul, not a couple of weeks or months. WH SEO makes its whole reputation off of the assurances we are repeatedly given that it is a long term strategy. Well, if you have to make major changes every other few months based on the latest updates, or tech innovations like AI, what is the difference between that and making just as frequent adjustments doing short term black hat campaigns? Where will that currently successful white hat site be in 12-18 months, the way circumstances keep changing now?
 
I find these kinds of threads very interesting and entertaining.

Just like with any kind of nuclear explosion or thermonuclear catastrophe, there will be a lot of destruction.

That's guaranteed.

But it is also guaranteed that whatever disaster just happened didn't wipe out everyone.

For a wide variety of reasons, there are websites that survived the March 2024 update just as many websites survived Panda, Penguin, and RankBrain.

But with that said, as time goes on and as the algorithm becomes even more sophisticated thanks to machine learning, a lot of these websites, unless they totally level up and fully adapt, will die off too.

I'm not surprised at all that some websites actually gained traffic despite being completely spam and being completely made of AI content.

There is a website that ran a contest among bloggers to create fully AI content-populated sites.

The vast majority of them got wiped out, but a few survived.

It's anybody's guess whether they will make it through the next update or the update after that.

The bigger issue about SEO being dead involves the future of online publishing in light of changed consumer expectations because of AI chat platforms like ChatGPT.

You have to understand that for the longest time, search results were presented as a series of links precisely because Google cannot be sure what the real answer is.

So they offloaded that editorial decision to the user.

The user can click through the different links to figure out what they want.

Now with the rise of AI chat platforms, you are given "the answer."

And pretty soon, I suspect, consumers will start to assume and expect that there is one answer.

This is the real "death of SEO" because online publishing will be completely obliterated.

I don't care how many algo updates your website survives.

Unless you're a big data broker or you are a legit data source, meaning for example you provide insurance law information because you are an insurance lawyer with 30 years of experience, you're gonna go away.

At the end of this process, when the dust settles, there will only be two types of searches left: 1) hyperlocalized search for local businesses that have very little traffic per search, or 2) high volume searches but filtered through specialized data that is 100% accurate because they come from official sources.

So that's the real death of SEO.

But even in that context, SEO will still be alive because somebody still has to optimize that information but not the way we do it now and not in the vastly distributed system that we have now.

Interesting take.

So you think national or international SEO is dying (or soon will die), but local SEO will be much safer?

I've been thinking along these lines myself....
 
Interesting take.

So you think national or international SEO is dying (or soon will die), but local SEO will be much safer?

I've been thinking along these lines myself....
It's only a matter of time until Google's shift to AI results will destroy international results.

Local SEO - in particular, GMB optimization - is the future of SEO
 
"This is the real "death of SEO" because online publishing will be completely obliterated."

Absolutely agree.
 
"This is the real "death of SEO" because online publishing will be completely obliterated."

Absolutely agree.
It's certainly looking this way.
So what's the future of digital marketing?
Do you think local SEO / marketing is still safe?
 
Of course, as any policy, Google anti-AI policy is not 100% efficient, especially if we talk about niches or small communities where few websites were ranking at all. But if we zoom out to a longer perspective (6-12 months at least) or to scaling for more regions, then AI-content will be spotted and downgraded

Building your whole SEO strategy on AI or actively using it is like using lots of NO2 in racing: sure, you get fast and efficient results, but where is the guarantees that your car doesn't get blown up?
 
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