I've been doing some work for a local company, the guy seems pretty switched on - the wife - never met her but she's basically accusing me of "ripping them off". Why she thinks I'm ripping them off? I've built a website for them and I've then advised them that to rank in different towns and cities, that they have a specific page for that town or city. Plus people want local companies, so each page can be tailored to be specfic about that town or city. I've only charged them $65 per page to create the pages. They now rank on page 1 of google for 27 of the 28 pages I've created, with more than half of those being 1st, 2nd, or 3rd. The rest are 4th to 6th. But, to drive as much traffic as possible to those pages, they are also using Adwords - which I set up for them. They do electrical installation work at around $800 per job - their costs per job probably run to $400 to $500, and it takes about 2 to 3 hours to do the job) - lets say $500 per job for the worst case scenario. They are spending about $50 per day on Adwords, but getting an average of 2 to 3 jobs per day - let's say 2 for the worst case scenario. So for $50 in Adwords per day, they are making at least $600 per day in pure margin - after costs. Do you think she has anything to moan about? The pages I've created have a conversion rate of between 8% and 12% - the average across all industries is 2.36% - I can't say exactly what the conversion rate is because despite asking and asking and asking (so I can optimise their ads and pages) they never give any data at all to me. I think I'm doing a phenomenal job for them. I'm so sick of bloody customers who never seem to know when they've got their bread buttered on both sides and just want to moan, moan, and then moan some more. Is she right or am I right?