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Do you think I've done a good job?

Discussion in 'Black Hat SEO' started by ttmschine, Nov 30, 2016.

  1. ttmschine

    ttmschine Regular Member

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    I've been doing some work for a local company, the guy seems pretty switched on - the wife - never met her but she's basically accusing me of "ripping them off".

    Why she thinks I'm ripping them off?

    I've built a website for them and I've then advised them that to rank in different towns and cities, that they have a specific page for that town or city.

    Plus people want local companies, so each page can be tailored to be specfic about that town or city.

    I've only charged them $65 per page to create the pages.

    They now rank on page 1 of google for 27 of the 28 pages I've created, with more than half of those being 1st, 2nd, or 3rd.

    The rest are 4th to 6th.

    But, to drive as much traffic as possible to those pages, they are also using Adwords - which I set up for them.

    They do electrical installation work at around $800 per job - their costs per job probably run to $400 to $500, and it takes about 2 to 3 hours to do the job) - lets say $500 per job for the worst case scenario.

    They are spending about $50 per day on Adwords, but getting an average of 2 to 3 jobs per day - let's say 2 for the worst case scenario.

    So for $50 in Adwords per day, they are making at least $600 per day in pure margin - after costs.

    Do you think she has anything to moan about?

    The pages I've created have a conversion rate of between 8% and 12% - the average across all industries is 2.36% - I can't say exactly what the conversion rate is because despite asking and asking and asking (so I can optimise their ads and pages) they never give any data at all to me.

    I think I'm doing a phenomenal job for them.

    I'm so sick of bloody customers who never seem to know when they've got their bread buttered on both sides and just want to moan, moan, and then moan some more.

    Is she right or am I right?
     
  2. The Data Scientist

    The Data Scientist Jr. VIP Jr. VIP

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    We don't even know why your customer is not happy with your work. Without that info we can't evaluate.
     
  3. ttmschine

    ttmschine Regular Member

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    Because she thinks that having to keep paying Adwords means that she is "paying through the roof" after she's paid me to create pages for each location.

    What I'm saying to her is - even though 27 out of 28 pages are on page 1 of Google - because Google put 4 adwords ads at the top of the page, then google maps, etc under that - without Adwords no one is going to find them.

    The idea wasn't to create these pages solely for rankings, it was to create them to get them business. The pages are converting at 8% to 12%.

    So at a spend of $50 per day to make at least $600 in margin - that is pretty good - it's $200K per year in MARGIN - i.e. PROFIT - AFTER costs.

    They only paid me $65 per bloody page - and she's moaning about it.
     
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  4. Toulalan122

    Toulalan122 Registered Member

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    dw
     

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  5. Lunaaa

    Lunaaa Jr. VIP Jr. VIP

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    Tell her. Your making hundreds per day for them. And if she's not happy then you will work for competitor "insert competitor name here" and they will be making hundreds a day instead
     
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  6. EntertheDeals

    EntertheDeals Junior Member

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    Or just tell her you are willing to do an experiment . We can turn off the ad words and see what happens to your business. When people start losing customers and money they will come around.
     
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  7. The Data Scientist

    The Data Scientist Jr. VIP Jr. VIP

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    I think she wouldn't say that if AdWords is really generating money for them.

    I think he doesn't work with them anymore.


    I doubt the profit margin was this high and even if so they can't blame you since it's Google who gets paid.
     
  8. ttmschine

    ttmschine Regular Member

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    I suggested this to her but I think she just doesn't get it - if I did that and the enquiries stopped she'd then be convinced that it's the Adwords making the sales and not the work I've done.

    I think what I'm going to do if she doesn't pay the bloody bill is turn the website off. Or turn all of the pages off that I built and they can watch the enquiries and jobs go to zero.

    I'm sick to the back teeth of people like this, you do work for them, you make money for them, and despite them not knowing their arse from their elbow they feel they can accuse you of ripping them off and/or not doing a good enough job and then not paying you.
     
  9. ttmschine

    ttmschine Regular Member

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    No - the Adwords really IS making this much for them, and I AM still working for them, and she IS blaming me because she wants it all for free without having to pay Google.

    I've told her - this is how they make their money - they want you to pay - as long as you're making money what are you whining about - and she just keeps on whining.
     
  10. MisterF

    MisterF Jr. VIP Jr. VIP

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    You need to sit down and talk to whoever is the real boss.
    If she's a director / co-owner she has a say possibly, if she's just the trophy wife, forget about her.

    If push comes to shove, bin them and go to their biggest competitor.
     
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  11. ttmschine

    ttmschine Regular Member

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    This is maybe the best option - she is a co-owner and director, so maybe I just need to go and seel my wares to one of their competitors.

    I did also take the precaution (since it's a relatively new industry that is going to grow a lot) of registering a few really good domain names - so maybe I'll go into competition with them too. Only from an Adsense / letting their competitors pay to advertise with me perspective.

    Outrank them and then promote everyone EXCEPT them.
     
  12. fastlaner

    fastlaner Registered Member

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    You could either spend your time justifying yourself to someone who doesn't understand your value or you could go and get a new client who pays the same amount and just replace them, also work on filtering out who is going to be a terrible client, you'll be able to spot the tells after a while
     
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  13. MisterF

    MisterF Jr. VIP Jr. VIP

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    The thing is you have ranked them, you can therefore outrank them.
    When their order book dries up, they'll come back to you ( possibly ) in which case you price has already gone up by 25%.
     
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  14. deal with it

    deal with it Jr. VIP Jr. VIP

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    Prank call them about negative seo.
     
  15. ttmschine

    ttmschine Regular Member

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    It just all annoys me - you end up doing good work for a fraction of what it's worth because they don't understand the value - and then when they do see the results and have the value they're too fecking dumb to work out just how good it is.

    This is why I've started a website to cut the idiots out the loop - I hope it works - if it does maybe I'll do a journey thread on it.

    I just hate dealing with fecking idiots who haven't got a clue and don't want to pay the price of a glass of lemonade to end up with a bottle of champagne.

    I tell you, it would all be great if we didn't have to deal with bloody customers.
     
  16. ttmschine

    ttmschine Regular Member

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    You must be psychic LoL, because a couple of weeks after your post - that's exactly what she told me to do. I think in her tiny mind they were "throwing money away" on Adwords, so she told me to turn it off.

    The husband got in touch last week - PLEEAAAASSSEEEE turn it back on!

    What happened is that he's been out working on jobs so hasn't see what's been happening in the office, and they managed to do 4 jobs this month, all in the first week, and they ALL came from referals from the old jobs they got from Adwords.

    Turned it back on, they've got 8 jobs in 3 days.

    LoL - now she's trying to tell me that the landing pages aren't right and she thinks they need altering.

    They currently are providing me with data each day and they have a 21% conversion rate - but she thinks she can make it better basically by guessing.

    Some people never learn, LoL.
     
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  17. BloodyNinja

    BloodyNinja Power Member

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    this is the problem
    when you do something for less than it is actually worth, people don't appreciate it.
    Your price should always be maxed out.
    Otherwise, it's not their fault, it's actually your fault. You make them feel that your work is cheap.
     
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  18. aidenhera

    aidenhera Elite Member

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    people also dont know what they want because they have no clue about websites/computers/seo and therefore they are pretty scamable, its just back of their mind telling them holy shit i dont understand anything, hes probably ripping me
     
  19. issorc

    issorc Jr. VIP Jr. VIP

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    Talk to the husband and tell him that his wife should let you do your work or you quit. He already experienced what happens if you leave and the advertisement stops, so he will ofc speak to his wife and she should not longer annoy you. If that does not work, go to a competitor. You have proven that you can do a good job so there are enough other clients who will love you for what you are doing.
     
  20. kickthat

    kickthat Jr. VIP Jr. VIP

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    Part of the problem here is that people approach organic SEO in the wrong way.
    They start out using Adwords, then move to organic and think that at some point down the line they can rely on just organic traffic to bring in work.
    They completely ignore the fact that their Adwords is making a return on the investment and just assume that if they can get the same number of enquiries from organic as they do from Adwords, they can stop paying on Adwords and make more money.

    Instead, they should be appreciating that they are making a return from their marketing spend and should scale up their Adwords spend to grow their business, keeping it running alongside any organic efforts. It is part of the difficulty of doing any kind of marketing/SEO/PPC work for a small business owner.
     
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