Do you think Google will kill SEO now with the new update?
- Thread starter sscaz
- Start date
kingvegeta
Regular Member
- Dec 9, 2018
- 369
- 144
No they won't
- Apr 25, 2014
- 6,913
- 12,313
SEO has been “dead” for years according to people that cannot rank with the same ease as previous years.
It’s not dead.
It’s not dead.
blackhatpr
Junior Member
- Jan 2, 2023
- 100
- 42
No. But it will surely impact the way we look for things. or Google will introduce AI SEO who knows...
Jaordas
Power Member
- Oct 28, 2019
- 770
- 1,870
Somewhere in me wishes all the people who say SEO is dead would just pack up and leave.
The whole search traffic can shrink by half, heck, even snippets had already contributed to a massive shrink, people remember voice search scare?
For as long as money is to be made here, a lot of us are still gonna be trying.
money is where people are, as long as people still use search, advertisers will still want to reach them.
Keeping search habits inside of google itself instead of people moving over to fully generative tools that will not even cite you is potentially beneficial for us in the long run instead of
us being trained to ask chat gpt alone with no other links or ideas or places for marketers to try and reach.
Even when using bing chat, I find when I wanna look at sources or more info ill look at the articles and scroll.
If I ask the same questions in Chat gpt, I tend to just satisfy with what im told and move on if it is too annoying to keep asking follow up questions.
What im saying is just that we have no idea how over all search trends gonna be affected and how fast.
We could see 20% drop or 50% drop
we could see little to no drop in local seo, heck, trying to be ranked by AI reccomendations as a local business might be a new thing.
--------------
If we really all just want to chase easiest money then we should be pushing offers on new and upcoming social media platforms
with better ROIs than bothering trying to get stable traffic etc.
The whole search traffic can shrink by half, heck, even snippets had already contributed to a massive shrink, people remember voice search scare?
For as long as money is to be made here, a lot of us are still gonna be trying.
money is where people are, as long as people still use search, advertisers will still want to reach them.
Keeping search habits inside of google itself instead of people moving over to fully generative tools that will not even cite you is potentially beneficial for us in the long run instead of
us being trained to ask chat gpt alone with no other links or ideas or places for marketers to try and reach.
Even when using bing chat, I find when I wanna look at sources or more info ill look at the articles and scroll.
If I ask the same questions in Chat gpt, I tend to just satisfy with what im told and move on if it is too annoying to keep asking follow up questions.
What im saying is just that we have no idea how over all search trends gonna be affected and how fast.
We could see 20% drop or 50% drop
we could see little to no drop in local seo, heck, trying to be ranked by AI reccomendations as a local business might be a new thing.
--------------
If we really all just want to chase easiest money then we should be pushing offers on new and upcoming social media platforms
with better ROIs than bothering trying to get stable traffic etc.
- Nov 29, 2008
- 9,211
- 4,789
If I had a penny for every time I come across this question in one of its many variations, I'd probably be a very rich man today.
The truth is Google will never be able to kill SEO because SEO will always change.
Now you may be thinking SEO is going to have a tough time in the age of ChatGPT and artificial intelligence.
You are absolutely correct if you think that the current system of showing a list of websites to online searchers or search engine users must be preserved.
But if you accept the fact that consumer expectations are going to change and the way we present our information to end users have to also change, then you're in for the long haul.
You're more likely to survive the transition.
You have to understand that people, ultimately, will be programmed by all sorts of AI tools to expect one singular correct answer for their queries.
They won't have the patience to fish through and click through several choices.
People are going to read less and less and their patience is going to get shorter and shorter.
This is the consumer reality we have to wake up to.
This is already happening.
It's not a question of will it happen.
It's already here.
So the future that I see when it comes to online publishing is two-pronged.
On one end, you will see publishers getting together and coming up with specialized databases that AI tools can use to generate search results.
In return, the data is going to be verified, it will be niche specific, and there will be some sort of ad or revenue exposure for the people who provide that data.
For example, if you're looking for specialized medical information and you want to be 100% sure that the information you get is 100% accurate, 100% legit, and is actually believed or subscribed to by medical professionals, then you need a specialized data source.
There's a lot of money in search engines forging a special relationship with such a source.
Now, use this logic for other specialized bodies of knowledge like the law, architecture, even roofing and plumbing.
I hope you get the big picture.
That's one way this can all play out.
The downside to all of that is there's going to be a tremendous amount of data gatekeeping and industry expertise overlap.
And, as you already know, there's a big difference between people who are experts in one local area and people who are experts on a regional basis as well as a national and international basis.
There's definitely going to be a lot that has to be worked out as far as that potential direction for the industry goes.
The other end involves search companies simply just buying up data and keeping it all to themselves and freezing out most independent online publishers.
I see a potential scenario where a large search company or different search companies would hire BPO companies from places like India and the Philippines to basically mine all online information and then structure and tag that info in such a way that it would create a closed body of information.
I believe that this kind of mirrors what's already happening with ChatGPT because as you all probably know, ChatGPT is based on data that was tagged mostly in places like Kenya and Africa.
I don't see that changing anytime soon because there's a tremendous amount of movement, as far as this model of development goes, because it's cheaper than the first developmental model that I just described.
Where does this leave online independent publishers?
Well, it leaves us out in the cold.
So you have to know how to use this development in your favor by either creating specialized communities, moving up the value chain in terms of data, or integrating other content channels like video into what you're doing so you can build a niche specific brand that isn't as dependent on search engines.
The truth is Google will never be able to kill SEO because SEO will always change.
Now you may be thinking SEO is going to have a tough time in the age of ChatGPT and artificial intelligence.
You are absolutely correct if you think that the current system of showing a list of websites to online searchers or search engine users must be preserved.
But if you accept the fact that consumer expectations are going to change and the way we present our information to end users have to also change, then you're in for the long haul.
You're more likely to survive the transition.
You have to understand that people, ultimately, will be programmed by all sorts of AI tools to expect one singular correct answer for their queries.
They won't have the patience to fish through and click through several choices.
People are going to read less and less and their patience is going to get shorter and shorter.
This is the consumer reality we have to wake up to.
This is already happening.
It's not a question of will it happen.
It's already here.
So the future that I see when it comes to online publishing is two-pronged.
On one end, you will see publishers getting together and coming up with specialized databases that AI tools can use to generate search results.
In return, the data is going to be verified, it will be niche specific, and there will be some sort of ad or revenue exposure for the people who provide that data.
For example, if you're looking for specialized medical information and you want to be 100% sure that the information you get is 100% accurate, 100% legit, and is actually believed or subscribed to by medical professionals, then you need a specialized data source.
There's a lot of money in search engines forging a special relationship with such a source.
Now, use this logic for other specialized bodies of knowledge like the law, architecture, even roofing and plumbing.
I hope you get the big picture.
That's one way this can all play out.
The downside to all of that is there's going to be a tremendous amount of data gatekeeping and industry expertise overlap.
And, as you already know, there's a big difference between people who are experts in one local area and people who are experts on a regional basis as well as a national and international basis.
There's definitely going to be a lot that has to be worked out as far as that potential direction for the industry goes.
The other end involves search companies simply just buying up data and keeping it all to themselves and freezing out most independent online publishers.
I see a potential scenario where a large search company or different search companies would hire BPO companies from places like India and the Philippines to basically mine all online information and then structure and tag that info in such a way that it would create a closed body of information.
I believe that this kind of mirrors what's already happening with ChatGPT because as you all probably know, ChatGPT is based on data that was tagged mostly in places like Kenya and Africa.
I don't see that changing anytime soon because there's a tremendous amount of movement, as far as this model of development goes, because it's cheaper than the first developmental model that I just described.
Where does this leave online independent publishers?
Well, it leaves us out in the cold.
So you have to know how to use this development in your favor by either creating specialized communities, moving up the value chain in terms of data, or integrating other content channels like video into what you're doing so you can build a niche specific brand that isn't as dependent on search engines.
MKSKS
Banned for failing to resolve dispute.
- Jul 11, 2013
- 6,105
- 4,469
SEO is immortal has already died multiple times and evolved.
The only thing that remains consistent about SEO is its inconsistency - but that's what makes it such a fascinating field to watch and learn.
The only thing that remains consistent about SEO is its inconsistency - but that's what makes it such a fascinating field to watch and learn.
SEO may have died a hundred deaths, but like a phoenix rising from the ashes, it always comes back stronger than before! -- MKSKS 14th May 2023