1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Do you think g00gle gives ad words customers ranking benefits?

Discussion in 'Black Hat SEO' started by Anonoptimization, May 16, 2016.

  1. Anonoptimization

    Anonoptimization Power Member

    Joined:
    Feb 21, 2015
    Messages:
    611
    Likes Received:
    52
    Realistically do you think g00gle give as words buyers a boost in serps even if as a tiny part of the algorithm or do you think they are completely seperate?
     
  2. jimbobo2779

    jimbobo2779 Jr. VIP Jr. VIP

    Joined:
    Sep 17, 2008
    Messages:
    3,640
    Likes Received:
    2,614
    Occupation:
    Software Engineer
    Location:
    UK
    Home Page:
    Publically they are completely separate but if they weren't separate it would be in Google's best interest to not give them a ranking benefit as that would dissuade from them spending more on adwords.

    I think realistically they probably are kept separate as it would be a major hit to their credibility if it were to come out that the adwords budget of a company factored into this one way or another. They are making out like bandits either way.
     
    • Thanks Thanks x 1
  3. neu009

    neu009 Senior Member

    Joined:
    Jul 29, 2009
    Messages:
    1,089
    Likes Received:
    298
    While no one here will know for sure, it would be counter-productive. If you ranked #1 for lots of terms you would spend less on AdWords.
    We have a client spending 6-7 figures a month and I cannot see a correlation to rankings.
     
    • Thanks Thanks x 1
  4. accelerator_dd

    accelerator_dd Jr. VIP Jr. VIP

    Joined:
    May 14, 2010
    Messages:
    2,448
    Likes Received:
    1,009
    Occupation:
    SEO
    Location:
    IM Wonderland
    I would think that it benefits them greatly to give adwords spenders better rankings - the minute they lower their spend, google would drop them a bit in rankings, so they'd start up adwords again -> would add up to a more stable revenue from adwords (not that it's not stable for them now).

    If nothing else, it at least adds some more trust to the domain.
     
  5. starki

    starki Power Member

    Joined:
    Jul 17, 2012
    Messages:
    689
    Likes Received:
    220
    Probably the oldest SEO rumor ever. I can't see any correlation at all and it wouldn't make sense. The reason why Google became more successful than any competitor is a strict focus on user experience. Give people the best results and they'll come back. More users, more searches, more ads displayed, more money.

    Additionally, advertisers don't have a choice anyway. If you have a brand and a budget to spend, you can't skip Adwords. No showing up prominently in the worlds most used search engine isn't an option. Like neu009 says, you can't simply relocate a 6-7 figure budget to Bing or Yahoo. Facebook is a different channel, no alternative. There is simply no need for additional incentives for the big spenders. They need Google more than Google needs them.