Do you think an influencer should focus on Instagram or Facebook?

honor

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Between 2015 and 2021, I would definitely say instagram.

But Zuck's recent focus on Facebook, changing the name of facebook to meta because of metaverse, and distributing 1 billion dollars to content producers in 2022.

Facebook offers dozens of money making options through a page such as ad breaks, instant articles, branded content, bonuses...

Even if you upload a reels to instagram, it automatically appears on facebook watch.

And for the last year, they are switching the pages to the new theme, just like the instagram profile style, there are only followers and followed. I'm doing the social media marketing of an influencer. In my mind, Facebook has always been used by the elderly and young people do not use it much, but is this a sign that all these investments are gradually shifting from Instagram to Facebook? What might change in the coming years?
 
Instagram is a latest pandemic. IG all the way.
 
Instagram for the stereotypical “influencer”. The demographic that influencers would target is more on instagram I feel like
 
Between 2015 and 2021, I would definitely say instagram.

But Zuck's recent focus on Facebook, changing the name of facebook to meta because of metaverse, and distributing 1 billion dollars to content producers in 2022.

Facebook offers dozens of money making options through a page such as ad breaks, instant articles, branded content, bonuses...

Even if you upload a reels to instagram, it automatically appears on facebook watch.

And for the last year, they are switching the pages to the new theme, just like the instagram profile style, there are only followers and followed. I'm doing the social media marketing of an influencer. In my mind, Facebook has always been used by the elderly and young people do not use it much, but is this a sign that all these investments are gradually shifting from Instagram to Facebook? What might change in the coming years?
facebook is dead of individual influencers
 
I've seen some business/individuals having great success with Facebook it depends on your target audience, some have only 1k-2k likes per post on Instagram while on Facebook they reach 10k-50k likes and millions of views.
 
Facebook is more of an informative page, the audience is so much more different than the audience on Instagram.
 
Between 2015 and 2021, I would definitely say instagram.

But Zuck's recent focus on Facebook, changing the name of facebook to meta because of metaverse, and distributing 1 billion dollars to content producers in 2022.

Facebook offers dozens of money making options through a page such as ad breaks, instant articles, branded content, bonuses...

Even if you upload a reels to instagram, it automatically appears on facebook watch.

And for the last year, they are switching the pages to the new theme, just like the instagram profile style, there are only followers and followed. I'm doing the social media marketing of an influencer. In my mind, Facebook has always been used by the elderly and young people do not use it much, but is this a sign that all these investments are gradually shifting from Instagram to Facebook? What might change in the coming years?

Instagram is a latest pandemic. IG all the way.

Focus on Instagram for now. If the meta ends up out performing Instagram then switch over. Or just use both.

Instagram for the stereotypical “influencer”. The demographic that influencers would target is more on instagram I feel like

facebook is dead of individual influencers

I've seen some business/individuals having great success with Facebook it depends on your target audience, some have only 1k-2k likes per post on Instagram while on Facebook they reach 10k-50k likes and millions of views.

Facebook is more of an informative page, the audience is so much more different than the audience on Instagram.


Can you check Ronaldo's fb and ig page ? you understand what i mean.Because you can increase the page very easily by advertising yourself on facebook, the same is not true for instagram.

https://www.facebook.com/Cristianohttps://www.instagram.com/cristiano/
 
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