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Do you tell clients that the keywords they want to target get no searches?

Discussion in 'Black Hat SEO' started by mqs1000, Oct 10, 2013.

  1. mqs1000

    mqs1000 Power Member

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    A random person contacted me through my website asking for a quote on SEO. I asked her what keywords she wanted to target. She gave me a list of keywords and 2-3 of them have no monthly searches. Do you guys tell your clients this? Or do you just throw them in the package? She gave me other keywords that do get searches. Kind of a moral question...
     
  2. Adam718

    Adam718 Senior Member

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    Yes, you should. But you should tell her that her specific keywords don't get searches and you took the time to research related keywords that DO. This will make her appreciate your service more.
     
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  3. Tactician

    Tactician Registered Member

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    Precisely this. If you want a long-term client out of her tell her the truth in regards to keywords.
     
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  4. mqs1000

    mqs1000 Power Member

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    I'm new to marketing and dealing with people in business - do you think it's a good idea that once I tell her that some of those keywords she gave me don't get any searches that I should say many other SEO companies would lie and tell her that they do get searches (in order to make her appreciate my honesty even more and increase the chances of sticking with my business)? I'm trying to find a balance between being professional and being real with people.
     
  5. herefornow

    herefornow Jr. VIP Jr. VIP Premium Member

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    That s the main problem, some client are very stuborn and even if you show them proof they still want that keyword even if it get like 1 search per year...
     
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  6. Duffers5000

    Duffers5000 Elite Member

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    Well you know....ultimately your job is to increase web traffic for your client so its in your interests to do your own research and find well searched terms but if that client wants to rank for some shit no one ever looks at just for vanity reasons, then do it. It wont cost you anything and its an easy term to rank for.

    Otherwise you will spend six hours a day explaining how google works to people who have just worked out how to open their email.
     
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  7. goosefrabah

    goosefrabah Jr. VIP Jr. VIP Premium Member

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    I would keep your approach professional. What I would do, is tell her about the keywords not being optimal and recommend some that are. Show her that you are willing to put in the extra work for the one thing that she wants - success. I would leave out the part about other SEO providers. Right now, she is talking to you and it is your time to shine. Sell her by stating what competitors there are in her niche, keywords that WILL bring her traffic and what you can do for her!
     
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  8. pike222

    pike222 Regular Member

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    Go find Indianbill thread where he blew his deal by being to honest with potential client,there is definetly thing or two to learn from that thread
     
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  9. tompots

    tompots Elite Member Premium Member

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    I'm not is the SEO niche, but if you want to give the client what they are looking for, which I assume would be good convention, traffic and rank, then you should tell them that the keywords they want are no good, after all that is what they are hearing you for, because they don't know what they are doing, you should sit down with them and show them the results and provide a better solution to there problem.
     
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  10. moose942

    moose942 Power Member

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    You need to talk to her in a way that assures you want to get her more business / sales / clients etc. That's your goal, tell her if she's thinking about specific keywords, especially ones getting no searches that it is the wrong way to think. Explain to her you'll treat her business as your own and the primary goal is to simply increase the business she gets.
     
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  11. mqs1000

    mqs1000 Power Member

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    This has me worried now. I was going to tell her the truth.
     
  12. Gadsden

    Gadsden Newbie

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    I'd hate to be your client.
     
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  13. Techxan

    Techxan Elite Member

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    Be truthful. If you rank her for a keyword with no traffic without at least telling her that there is no traffic, they can say you deceived them. If you tell the and they still want to target it, you are covered and doing what the customer has requested even against your advice. There s no better shield for non results than a good "I told you so".

    Give the good, honest advice, you don have to remember anything but the truth, and eventually your customer base will be people who trust your judgement.

    I have a customer who want to rank for XXXtexas. There is zero traffic for it, and I have told him that, but he wants it, he can afford it, and I am giving it to him.
     
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  14. the_demon

    the_demon Jr. Executive VIP

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    I would advise the client that there is little to now search volume and prepare a couple suggestions for him/her. Let the client know you can still target them if they would like, but they should be aware that they are unlikely to receive next to no traffic if any for their previously selected terms.

    They could also use that as a test to see if your honest or trying to rip them off, so it's best to just come clean. Especially if they don't get an ROI you're going to lose them eventually.
     
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  15. rob1977

    rob1977 Power Member

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    You could discuss with the client what they hope to achieve.

    In some circumstances they may not be looking for passing trade so to speak and so organic traffic is not an issue, but may wish to outrank news stories etc for direct traffic.
     
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  16. systematic

    systematic Regular Member

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    I go through this all the time. A lot of clients want a lot of stupid, meaningless things done to their websites. You don't just find this phenomenon in SEO either, you'll find it in every facet of web development. Although you may lose a client or two, I've found it's always much better to be up front and honest. Think of it this way, it's your reputation that will ultimately be on the line. If you screw up your reputation then you're going to lose a lot more business than a run of the mill small budget seo client.
     
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  17. mqs1000

    mqs1000 Power Member

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    See? I can quote certain parts of the text out of context too.
     
  18. virtualpurity

    virtualpurity Jr. VIP Jr. VIP

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    Well when the client asks you should say :

    "Yeah we can work on that keyword sure, and we`ll rank it also.. but i have to say that there are other keywords that could bring you more traffic. I can do a quick research if you like."

    That way you leave the customer an option, if he is the stubern stupid type he`ll say noo i want that keyword and you`ll say ok..
    If he wants improvments than you`ll give a new keyword suggestions....

    Dont see where is the big deal here..Good communication with the customer is always in the 1st place. You job is to give the suggestion its up to them if they accept it or not.
     
  19. Calum Jones

    Calum Jones Regular Member

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    Honestly, you should say something like "hi, I noticed that you want to rank for the keyword 'equipment for nuns around 5 foot in height and 6 foot in width colored blue', however, this term receives zero searches on Google per month, and I believe you would see a bigger increase in traffic by targeting 'equipment for nuns'. Please let me know whether you'd like to keep the original keyword or whether you'd prefer to use my suggestion and I'll get it done for you right away. Just thought it was right to let you know."

    That's how I would put it.

    Though honestly if you're an SEO company, all your customer cares about as far as your service goes is seeing their page at the first spot in Google when they run a search. It's their job to come up with good keywords to use, it's only your job to rank them, unless you offer keyword research in the package. If your client requested the keyword "pictures of wooly mammoths skating on ice with chainsaw feet" and they see their site at number one when they search that term, they're going to be a happy bunny.
     
  20. TheNetworkBlast

    TheNetworkBlast Regular Member

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    OP, always put yourself in the customer's shoes. Think of the last item/service you bought. What if you knew the seller was questioning whether or not they should lie to YOU or not? Be a social person first (if you have those skills), then be a business person when the check gets cut.