Do You Separate Event Traffic From Evergreen Campaigns?

RivertrafficOfficial · Tuesday at 5:12 PM

Sports events, sales and seasonal spikes can change user behavior overnight. Do you build separate campaigns for these periods, or keep everything inside the same setup?

Clentony · 2026-09-11T23:09:09+0100

I prefer keeping them separate because event traffic behaves differently. It gives me more control over budget, targeting, creatives, and optimization during short term spikes.

Do You Separate Event Traffic From Evergreen Campaigns?

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