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Do you really get more SE traffic with longer blog posts?

Discussion in 'Blogging' started by blackbeans, Jun 30, 2017.

  1. blackbeans

    blackbeans Jr. VIP Jr. VIP

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    Buffer and other firms say that 1500 is the 'ideal' blog post length...

    I am not so sure.

    Maybe it depends on your niche?

    Many niches ARE notorious for short posts...
     
  2. patriotnews

    patriotnews Senior Member

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    It is 100% niche dependent. Sure, someone will cite some "study" out of context at some point, but it truly is niche dependent, and even more so.
    I have a site currently with posts ranging from 7,000 words to 200 words, it all depends upon the best way to present the content and what point you're trying to get across.
     
  3. kboxer7

    kboxer7 Jr. VIP Jr. VIP

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    In general, long posts rank for more keywords (by default of actually having more long tail keywords due to the length of the post). Depending on the topic, a lengthy article, all other things being equal may outrank a shorter article by simple being perceived by G's spiders as providing a more comprehensive outlook on the topic at hand, and thus greater value to the visitor.

    However, there are niches where shorter posts prevail...i.e. payday loans.

    Also, remember that 99.9% of the time you're not getting a manual review, and thus are relying on G's machines to interpret the "quality" of your pages...an aspect of which is partially post length. Now, for "business" sites that offer services and/or products , this is NOT the case. Sites that are actual companies don't need the same word counts on their homepages to rank.

    Regards,
     
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