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Do you put your brand in website title?

Discussion in 'Black Hat SEO' started by macdonjo3, Jan 31, 2014.

  1. macdonjo3

    macdonjo3 Jr. VIP Jr. VIP Premium Member

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    Does anyone here put their brand in their website title or do they just stuff the title with keywords?

    Look at some of these sites. They rank for competitive local keywords but don't mention the company name. Their titles are just a long list of keywords.

    http://www.daveymarine.com/
    http://www.jetskiofmiami.com/
    http://www.boatctr.com/

    I'm wondering if I'm wasting characters by putting the company name rather than another long tail keyword. Would be interested to hear what other people do with their own clients.
     
  2. ChrisX

    ChrisX Jr. VIP Jr. VIP Premium Member

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    There are also many examples of sites using their brand in a title. For me, a brand has some value, which is why it's mostly included at the end of the title.

    It makes sense, if the brand name is reasonably short. Or if it's a keyword itself.
     
  3. Numbuh362

    Numbuh362 Elite Member

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    I just make the domain similar to whatever is going to be on the website. If I'm making a website about ford mustangs I'd call the site allaboutmustangs or, mustangparadise.
     
  4. macdonjo3

    macdonjo3 Jr. VIP Jr. VIP Premium Member

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    In the thread, I mentioned we are talking about companies and client's companies.
     
  5. screw123

    screw123 Junior Member

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    I always use brand or domain name at the end of the title. It looks more natural.
     
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  6. macdonjo3

    macdonjo3 Jr. VIP Jr. VIP Premium Member

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    One of the websites I work on has a company name of 34 characters. That's half of the 70 character maximum so I guess it might not be worth having the company name in the title.
     
  7. netmatrix

    netmatrix Regular Member

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    I generally place either the brand name or the domain name at the end of the title. However, this is not a rule written in stone as I do have some sites with neither in the title and they're ranking just fine.
     
  8. TZ2011

    TZ2011 Senior Member

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    Limit is mostly 60 chars.

    I use brand name and short variation of longtail keyword, or name of the city where business is.
     
  9. FutureProofSeo

    FutureProofSeo Jr. VIP Jr. VIP Premium Member UnGagged Attendee

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    If it is a brick and mortar business then always add the brand name.

    It is much more professional.

    Ideally, for example if you wanted to rank for plumbing in london: Cheap Plumbing from Bobs Plumbers London

    Where the "from" can be replaced with | or a - depending on how you like the layout of your titles.

    And in my opinion the homepage title should always begin with the brand name, something like:

    Bobs Plumbers - Cheap Plumbing Services around Central London

    Much better for brand awareness.

    FPS
     
  10. davidzweber9

    davidzweber9 Junior Member

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    Good question. I just entered 'anal porn' & the first site said "hd anal porn" etc..etc.. now gonna try with God's love
     
  11. macdonjo3

    macdonjo3 Jr. VIP Jr. VIP Premium Member

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    On which sites? Moz recommends 70.
    http://moz.com/learn/seo/title-tag
     
  12. travanx

    travanx Regular Member

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    I followed how tmz shows theirs. Seems easy enough.
     
  13. craigygee

    craigygee Regular Member

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    It all depends on what kind of website your optimizing. If it's a legit company/business then branding is as important as keywords. For example a construction company around here named "Tittle Construction" , you'd want to include the company name and brand/include it everywhere to get the name out there.

    Always write titles in order by the pages main focus keyword(or phrase) first , 2nd focus keyword and so on. Then at the end leave room for your company name. You always want to place the focus keyword of each page first. I go with 70 chars for titles.


    My 2nd example is, say you buy some domains that are exact match or keyword rich domains in efforts to rank quickly and rapidly. So say I bought a domain and started a small site with a couple pages called "metrodetroitconstructionco.com" which it's only purpose is like I said above to rank quickly and drive traffic and leads to the main site(explained in first example) then you wouldn't really have to worry about putting the company name in the title. You'd just want this small site to be rich with quality content, quality backlinks and good onpage seo. Then you could place the brand tittle construction around the site and in backlinks linking to the main site tittleconstruction so this way your associating all of this with the company name.



    So, if you have a business, always use the brand name in the domain, save using tons of keywords for grabbing new keyword rich domains that rank and drive traffic to the main brand site.
     
  14. SerpEvil

    SerpEvil Supreme Member

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    yes,i always do this.