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Do You Post Links from Deep Pages to Your Money Page for your Keyword?

Discussion in 'Black Hat SEO' started by volkovm1, Jan 7, 2012.

  1. volkovm1

    volkovm1 Newbie

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    So the question is: To show the importance of a certain page, do you link other pages on your site back to the Money Page for the targeted keyword?

    I have an e-commerce site with several product categories. Each main product category is a page that I am trying to rank. The targeted keyword "product category" has many products in sub-pages. I have read in several places that linking from those product sub-pages for the keyword "product category" back to the main product category page helps get that page to rank better. My understanding is that it will also help get the "google sitelinks" to show up for those keywords since it shows google that those are the most internally "linked to" pages on the site.

    I also read that this used to be a tactic that would get your site penalized.

    Thought?
     
  2. volkovm1

    volkovm1 Newbie

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    Anyone? Or is this just too stupid of a question..
     
  3. volkovm1

    volkovm1 Newbie

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    bump^^
     
  4. MeetTheVirus

    MeetTheVirus Regular Member

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    think link juice,you are siphoning all the link juice from your other pages making them less likely to rank.

    You want to setup your pages for internal navigation, setup links where you want the visitor to go.

    for instance, lets say you sell movies I would set a couple of internal links with anchor text to something up like this:

    homepage -- > horror films --> shopping cart
    homepage -- > love films --> shopping cart

    lead the visitor where you want them to go, linking from your horror films page would make the customer end up back to the homepage. When you want to sell a product not lead them away.
     
  5. scb335

    scb335 BANNED BANNED

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    My suggestion, do it!

    You want human traffic to go:
    home -> category page -> product page -> shopping cart/checkout"

    But, SE spiders and bots aren't human traffic and won't make a purchase, they just want to know what's relavent and important on your site, so "help" them see what you want them to see as important with strong internal linking. which inccludes linking product pages up to their category indexes that you want to get ranked.

    This can be especially effective with e-commerce sites that pull their product page data from feeds. That type of site can have a crazy-mad time getting product pages to rank because it's all duplicate content that's found on thousands of other affiliate sites pulling from the same feeds, and unless you're a strong coder and have tons of writers (or time to write yourself) it can be really hard to insert unique content into all those product pages.

    So, if you instead invest your time into creating unique category index pages, and add some solid unique content to those pages along with having a good internal linking structure, it can help you to quickly grab some rankings and traffic.

    EDIT TO ADD:
    Also, it helps to be smart and a little creative with choosing your category index terms too. For example, if I was starting a lingerie selling site using one of the popular supplier datafeeds out there, even though "Bodysuits" is a general category that the feed would probably come with, I would break that down further to have the following category index pages:
    Bodysuits (general category index page)
    - Full Bodysuits (sub-category index page)
    - Sheer Bodysuits (sub-category index page)
    - Body Shapers (sub-category index page)
    - etc.

    Then I would focus all of my efforts on getting the sub-category index pages to rank well. This will drive human traffic which should flow down to the product pages for sales, and my link structure (for SE's) would have my product pages linking to my sub-category pages, and they would link back up to my general category pages.

    My reason being that ranking for either the product pages or the general category pages would be very difficult, especially early on, but getting rankings and traffic for the sub-category terms would be much easier plus the search traffic for those terms is more likely to be people with their credit cards already in hand and just looking for someplace to enter in the numbers.
     
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    Last edited: Jan 9, 2012
  6. volkovm1

    volkovm1 Newbie

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    Thanks for the reply. The only thing I'm not sure about is whether there is any value to linking back to the category pages from the product pages since the category pages are already linking to them.. It seems like it is almost a reciprocal link or a loop kind off.. Will this boost the category pages or can it hurt the site?

     
  7. scb335

    scb335 BANNED BANNED

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    It's not going to hurt the site, and assuming you have a fair size catalog of products it will benefit you. Typically if you have a lot of products then your category index pages won't list more than 20 or so products, with the rest being on a category-2.htm and category-3.htm type of pagination setup.

    However, even though all of the product pages from a category are spread across many category-# pages through the pagination, you would still have all of the product pages link back to just the main (or first in the pagination setup) category index page.

    So, lets say you have a category with 100 products in it, and you list 20 products per category index page in the pagination setup. That means your main category index page would link out to 20 product pages, BUT there would be 100 product pages linking back into it.

    Use BHW and this thread as an example. Eventually this thread will move down to the 20th page under the Black Hat SEO board, but it will always link back to the first (or main) page of the Black Hat SEO board in the breadcrumb navigation at the top of the page. This board may have 100's of index pages, each with 20 threads on them making up thousands of threads in total, but the main page of this board will always only link out to the most recent 20 threads, while all of those thousands of threads will always link back up to the first/main board page.

    Same deal with products and category indexes.