for them all? I mean maybe you'd still wanna do them as well individually but does the work you do in one keyword still pass through to others? Doesn't google just look at how many backlinks are pointing to your site rather than how many are pointing to one page/or maybe both the above? I dunno since they say google ranks pages but I'm not sure if that is relevant here. Someone else told me that it doesn't count and you have to start from scratch with every keyword. Surely if the links are relevant to the other keywords they will still count just a little less for not being the same anchour text? This makes a big diff to my SEO efforts since I wanna know where to point all my links to.