Do you have any idea why our blog constantly loses keywords and organic traffic?

ziemis

Newbie
Feb 2, 2024
8
2
Hi everyone!
I'm coming to ask for help with the SEO of a company blog. In a nutshell, I've been working on the blog's SEO for about 6 months, optimising articles, trying to get the technical SEO correct, writing content manually without the help of artificial intelligence, making sure it's useful to users, matching key phrases etc. Despite our efforts, the blog continues to lose visibility.

It seems to me that in the past, visibility dropped heavily with SPAM updates. So we try to rework and update less valuable articles, but that doesn't work either. The highest visibility is for posts from a few years ago, and those from the last year are practically invisible in the results.
In the past, it was decided that the blog would be hosted on a subdomain rather than a directory. I didn't change this because it would have required a lot of work and resources that we lacked, and because the blog already had authority and many of the phrases for which it was visible. However, visibility has dropped so much in recent months that I'm wondering if moving to the directory would be a better solution to help both the blog and the homepage.

Do you have any ideas as to what might be contributing to the continued drop in visibility on this blog? (blog.swiatbaterii.pl).

Zrzut ekranu 2024-05-24 115950.png
 
Consider moving the blog from a subdomain to a subdirectory. Google often treats subdomains as separate sites, so this might consolidate authority
 
However, visibility has dropped so much in recent months that I'm wondering if moving to the directory would be a better solution to help both the blog and the homepage.
I don't think it's a good idea (there's a possibility you'll lose the little authority / few rankings you already have). My opinion is that unless your pages get / got deindexed (highly unlikely) your blog can still be recovered. How it can be recovered, though... that's an enigma for now (because we don't know where the problem is :) )

From your screenshot, however, it looks like you still have many errors, so I would start by fixing those before driving the googlebot back to the website for another recrawl.

Something else that I would do is check how the SERPs looked before you lost rankings and after you lost rankings. My rationale is that google may have replaced / displaced your highest ranking pages with their crap (PPA, youtube vids, generative AI, etc) which pushes sites down in the SERPs where nobody sees them. This garbage behaviour by google has been happening a lot in the last 1-2 years, and it's possible that you've been the victim of these new SERP edits, in which case... well, it sucks, but I don't think there's anything you can do since google have made it their life's mission to destroy everything that's good in order to reward the baddies and the rich...

It's also possible that you've been outranked by your competition, in which case building more links to boost your deranked pages higher in the SERPs will help. If the links won't help (said no one ever), then you might want to compare your content (and the whole pages) against your competition to see where they beat you, and try to close the gap.

PS: your blog (and the site, as well) looks good by the way, I don't think there's anything wrong with it design-wise. I would still fix those errors though...
 
I don't think it's a good idea (there's a possibility you'll lose the little authority / few rankings you already have). My opinion is that unless your pages get / got deindexed (highly unlikely) your blog can still be recovered. How it can be recovered, though... that's an enigma for now (because we don't know where the problem is :) )

From your screenshot, however, it looks like you still have many errors, so I would start by fixing those before driving the googlebot back to the website for another recrawl.

Something else that I would do is check how the SERPs looked before you lost rankings and after you lost rankings. My rationale is that google may have replaced / displaced your highest ranking pages with their crap (PPA, youtube vids, generative AI, etc) which pushes sites down in the SERPs where nobody sees them. This garbage behaviour by google has been happening a lot in the last 1-2 years, and it's possible that you've been the victim of these new SERP edits, in which case... well, it sucks, but I don't think there's anything you can do since google have made it their life's mission to destroy everything that's good in order to reward the baddies and the rich...

It's also possible that you've been outranked by your competition, in which case building more links to boost your deranked pages higher in the SERPs will help. If the links won't help (said no one ever), then you might want to compare your content (and the whole pages) against your competition to see where they beat you, and try to close the gap.

PS: your blog (and the site, as well) looks good by the way, I don't think there's anything wrong with it design-wise. I would still fix those errors though...
Thank You for such a complex response. I'm sitting right away to make a list of everything you've mentioned, and I'm starting fixing, testing, linking etc.
 
I think this is because google ai search, as they give out answer and summarize it, witout the need to click your site
I don't think this is a problem. The blog is in Polish and so far Google AI Search is practically absent in the SERPs in this language
 
Aged posts will rank well , it is one of the ranking factors. You should keep adding more useful content and also updating old posts .
 
Looks like you dropped from 7,000 to 6,000 traffic, that's not too bad, I would say you are hardly affected by the recent updates.

I noticed your backlink anchor texts are all unusually long (full sentences), split into packages of identical link anchors (= identical full sentences): E.g. 70 (identical) sentences, 50 sentences 40 sentences... Looks unnatural in my opinion
 
Looks like you dropped from 7,000 to 6,000 traffic, that's not too bad, I would say you are hardly affected by the recent updates.

I noticed your backlink anchor texts are all unusually long (full sentences), split into packages of identical link anchors (= identical full sentences): E.g. 70 (identical) sentences, 50 sentences 40 sentences... Looks unnatural in my opinion
I use Ahrefs, which shows a drop from over 14.5k to 6k in less than a year

1716815120415.png


As for backlinks, all of them (not counting those from the shop itself, which runs on the main domain) are "acquired" naturally and most of them are just spammy domains - blog is side project and sadly there is no budget for link building :p (which, I realise, may be part of the problem we are discussing).
 
There could be several reasons for that, changing subdomain, adding your site to directory, and last one is that your backlinks are low quality and google doesnt count them.
 
There could be several reasons for that, changing subdomain, adding your site to directory, and last one is that your backlinks are low quality and google doesnt count them.
I have not moved the blog from a subdomain to a directory. I was just considering the possibility. But I decided not to because of the possible consequences ;)
 
I use Ahrefs, which shows a drop from over 14.5k to 6k in less than a year

View attachment 348271

As for backlinks, all of them (not counting those from the shop itself, which runs on the main domain) are "acquired" naturally and most of them are just spammy domains - blog is side project and sadly there is no budget for link building :p (which, I realise, may be part of the problem we are discussing).
Nothing you can do. This is a new Google. Not your fault.
 
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