Lately I've been getting a lot of contacts from a certain large cable television station and a lot of PR firms. They are shopping artists around and whatnot. I have a number of sites in this "niche" although heh its a bit bigger than a "niche" market. Anyway, I have white hat authority sites, and I have really black hat stuff. And then I have my "special" sites, black hat sites disguised as white hat sites or black hat sites that do interesting white hat things - i'll leave it at that. What is throwing me off guard is these folks have picked up on one of my "special" sites, call it grey hat. I'm trying to figure out if I wound up on a list somehow (but why? and how?) and these guys are just blasting me and 10,000 other guys, or are they legitimately targeting my site because they think its relevant/going to blow up/cool/whatever. At least then I know if I should focus on taking that one site totally white hat and focus my efforts if I know its going to have some real street cred. I started poking around thinking maybe the site got mentioned on a big name blog or media outlet, but didn't turn up anything. The site gets very little traffic and so far has served other purposes, but it does have a lot of social media visibility. Its kind of parked and I do things with it. At some point I was going to get to it and try and build it up. So, is this a golden opportunity that I should pick up on and run with it? Or is there nothing really special going on here, and they blast anyone who will listen with this stuff? I'm used to managers/artists/promoters coming through another one of my sites where there is a more structured funnel. The reason I'm so puzzled is because a few of these things being pitched are really big names. Like they should be going on Larry King or something. Why are they pitching me and how did they find my contact info? Because they are big names, I don't want to sound "small" by asking them that directly, I'd rather play off of the interest and use it to the site's benefit. And if its legit interest then I'm going to have to throw some serious capital at it for equipment rentals and other stuff. So whats the deal? Do these PR firms do this with big names and blast anyone who will listen? Or should I pat myself on the back for building a good "aura" around this site and pulling off a good uh, "launch" or whatever you want to call it? I don't know. I'm just not sure whether I should be flattered or annoyed.