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Do you guys still feel confident in selling SEO post-Penguin?

Discussion in 'Offline Marketing' started by lykathe, Apr 27, 2012.

  1. lykathe

    lykathe Regular Member

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    I'm really getting into my selling game right now, and I'm not sure if I feel confident selling it post-penguin/W.e people are calling it. I'm analyzing a lot of sites that are doing good, and actually none of my sites got penalized at all. Still, I'm not sure if I could crack top 5 anymore with a brand new EMD, given all the credence of domain age right now.

    What's your guys' thoughts and opinions on this? Keep selling and make them guinea pigs, so to speak? I feel pretty confident in ranking still, but I sort of don't really think anyone is really rightful in assumptions right now.
     
    Last edited: Apr 27, 2012
  2. WebOracle

    WebOracle Regular Member

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    I wouldn't completely give up on SEO because Google made a new Spam Link algo change. Just build quality hpr low obl links, with natural anchors, keep up your link velocity and make sure you don't have any sudden spikes. They are always going to keep mixing it up for us and we just need to stay one step ahead. That's one reason I like BHW so much better that WF or any other place out there... We have the most intelligent minds from around the web here on this forum. Don't let Matt Cunts and his Link Spam police scare you, we'll beat this one out!
     
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  3. 3v0|v3

    3v0|v3 Regular Member

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    No way! You must be doing purely BH SEO because grey hat is still working well with me!
     
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  4. pokerjk

    pokerjk Senior Member

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    If you have to ask that question you must not be confident.

    At the end of the day it is about bringing your clients a good ROI, well it is for me. That is how I sell myself to companies and that is what want to achieve for them.

    Yes I get paid, but what is also equally beneficial is helping grow another business and making them money. In the long run this gets me more clients through referrals.

    There are people who are good at selling but can't provide, don't be one of them. If you can sell but are not confident in your SEO techniques outsource.
     
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  5. Comic

    Comic Regular Member

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    I go after clients that have suffered from poor SEO work. Cheap is not better. Do it right and do it White Hat if your doing it for someone else. Obviously its not that hard, it just a lot of work.
     
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  6. oxonbeef

    oxonbeef BANNED BANNED

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    SEO isn't a static business it's an ever changing landscape. You have to study everyday to keep up with the latest information.
    And you have to reach a lot further then BHW to get to the depths of it.
    There is nothing to be scared of if you are honest with your clients.
    There is a great benefit in being at the forefront of knowledge.
    Study SEO and don't wait for someone else to to show you the way.
    Be a trailblazer and not a follower.
     
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  7. ginasims

    ginasims Jr. VIP Jr. VIP Premium Member

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    I'm in the same boat as you and feel like I need to do more testing on my own stuff before I get go out trying to get new clients. I just hear so many people on both sides of the fence after this update feel like it's time to stop listening and find out for myself.
     
  8. oxonbeef

    oxonbeef BANNED BANNED

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    Show your clients as much as you can about the updates.
    Instill on them the importance of getting it right for their busine.
    Charge them a consultancy fee to configure their SEO strategy while figuring out the update.
     
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  9. lykathe

    lykathe Regular Member

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    I'm more than confident in my SEO skills, just not my sales skills! Lol. Thanks for the advice though guys. I'm trying to read more on it now.
     
  10. blillard

    blillard Junior Member

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    I mean if your playing by the rules then their should no worries. i wouldn't want to risk a clients rankings doing BH seo anyways as that can really f up your rep once their site gets hit. On the flip side it could bring you more business since the chances of them knowing about an update would slim to none but still I wouldn't put a clients site at those kinds of risks and as long as your following the rules you should be cool.
     
  11. WCO12

    WCO12 Junior Member

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    Definitely. The good news for sellers is that the constant changes give them the chance to reinvent, discover and get ahead of their competition. These things are opportunities, not setbacks. If SEO was static then everyone would go to the same three megafirms to get their stuff done and nobody else would be in the market.
     
  12. slicer

    slicer BANNED BANNED

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    OK Oxonbeef just gave you the only thing you need to take from this thread.
    Do not over complicate it to make your confidence slide down your leg :)
    Cleaning up after business owners have gone after cheap is very easy.
    Some of my best sales are closed with this one statement.

    "I and you do not have the time right now to relive what you did before. You can
    only go forward Now knowing you finally have the right team and path going forward."

    Then I follow it up RIGHT AWAY with this killer close.

    "When would be a good time for your to start repairing and building the right way?
    Today , Tomorrow or Next Month?"

    Keep your mouth shut. If the customer asks a different question that you know is not important just
    answer it quickly and then re-ask the close again.

    Works most of the time like gang busters.
    If you don't take control you will not get their business.
    Make them relaxed and reassure them that you will always be up to date on ALL the latest
    changes that Big Goober makes that affect them!
    Do not talk too much.
    HTH YOU it works for me :)
     
  13. Crewchief007

    Crewchief007 Power Member

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    Still confident and still rolling.

    The truth is, even with all of the changes that have been implemented by way of the Panda and the Penguin, not much has really changed. The savvy SEOers were already engaging in pristine link diversity as well as on page LSI diversity.
     
  14. softi

    softi Newbie

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    Well let me just talk from a perspective of someone who had 70 offline SEO clients and doing well and planning on adding another 50 to the portfolio this year. Well that li'l old Penguin just basically stuffed everything up.
    Yes, i was overly dependent on blog networks, yes, I over optimised anchor texts. Sorry, but that stuff worked and it worked well for 4 years. I managed to get very high rankings for my clients, in my country we do not have a lot of internet competition. So I had insanely happy clients, two marketing companies out there bringing me new clients almost on a daily basis since they could use the proof of previous results as a selling tool.

    Do you know what I have at the moment? About 12 campaigns tanked completely (sites dropped to > 100 for all keywords - mostly insurance industry). About 25 campaigns had keywords affected - mostly the main 'money' keywords. The other campaigns have all been affected on at least SOME of their keywords as well. So basically I have lost about 40 out of the 70 campaigns. That is more than half my income. And now I am wrestling with the following problems - do I try and get those sites recovered? These clients have basically stopped paying, so I will be doing this on my own costs. I am not even sure that I will be able to get the sites back at all. Try and get about 40 sites recovered... Furthermore, my confidence is now so shaken, I can't really very well go out there and really sell knowing that I have managed to tank client sites.... It is devastating to lose a client's rankings. If it is your own domain, fine you can do 301 redirects or rebuilt the sites but with client sites?? This leaves me with a real question as to what do I do with my business? I pay 4 salaries at the moment but won't be able to continue much longer like this. I need to get new business in and fast, but doing what?
     
  15. JaredOnTop

    JaredOnTop Junior Member

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    There will ALWAYS be a market to sell seo, post-whatever. Penguin didn't change anything in the big picture. Judy required some tweaks in the little picture!

    Sent from my DROID BIONIC
     
  16. wowhaxor

    wowhaxor Executive VIP Premium Member

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    SEO has always been highly dynamic. That's why forums such as this are so great, beyond what you have tried and tested you get to see what others are doing. What worked yesterday may not work today but this is how it has always been. Read, test and evolve and you'll be just fine.
     
  17. pokerjk

    pokerjk Senior Member

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    Softi continue to get new clients. Learn from the new updates and dive into social media and guest posting.

    Other than SEO get clients on board for PPC with a good sales conversion rate. Also dig in at ORM and email marketing solutions.
     
  18. mindlesswizard

    mindlesswizard Supreme Member

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    Well yeah ! I do not have a large client base. I just have selective clients who pays good for my services. So far i am doing good and have never been penalized by google. Except the fluctuation in the google dance.
     
  19. blackhatchat

    blackhatchat Newbie

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    Doing SEO in white hat it is good ,and long term effect but you must be patient about the result,, it takes time, but if you want faster result try black hat you see the result fast but its to risky ,, maybe study will before you do any blackhat,, in chatwing website i am doing both strategy blackhat and whitehat
     
  20. BackY

    BackY Senior Member

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    You don't say? FOR FUCK's SAKE, don't bring up posts that are YEARS old, just to raise your post count!!!!
    at least do it in the new posts, if you HAVE to do it !!!!!!
     
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    Last edited: Jun 19, 2014