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Do you direct to main website or direct link to page on website?

Discussion in 'Adwords' started by Nosence, Mar 29, 2011.

  1. Nosence

    Nosence Senior Member

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    Not sure if that makes any sense.

    but when advertising on adwords do you direct people to exactly what you are offering (your landing page for product on your website)

    or do you direct them to the home page and let them click through and find what they are looking for?
     
  2. beazt

    beazt Power Member

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    The best strategy is to direct them to the landing page. However, in reality this would depend upon the keyword being used to drive traffic.

    For example, general keywords traffic would do better on home page, whereas more specific, buyer keyword traffic is better sent to a landing page. However, when it comes to landing pages, testing is your best answer.

    You should test to see which page perform better as actual results might just surprise you. But as a general rule, Landing pages do better than home page.
     
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  3. rikacpa

    rikacpa Newbie

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    Landing pages is better.
     
  4. johnwoo

    johnwoo Power Member

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    direct to landing page all the way
    but u hav to play with keywords and set of ads quite lot