So you have found out a great keyword, have built an affiliate website and now are building links for it. I wonder if you always try to go for the #1 on Google? Or maybe you are fine with #2 or #3 and rather prefer to not mess up with the top guys? Maybe if you have a better eye-catching title and meta description of your website, you could get a pretty good CTR even if you are not ranked #1, am I right? I'm the person who is usually satisfied with the #2 or #3 ranking position, but maybe I could try to make it #1 even if I have to invest into link building quite a lot, but being #1 could pay it off pretty well. However, then it might become a battle with your top competitors and I'm afraid that they might do some negative SEO to my website in order to kick my site off. So because of this #2 or #3 position might be better. What do you guys think about this?