In my experience, 5 years ago, there were many websites publishing professionally written unique articles, and the websites sharing revenue from ad (like AdSense) with authors. Now, I see those website are somehow changing their strategy, probably because the writers do not have enough passion for investing time for inadequate revenue. Do side ads still make enough revenue to satisfy professional writers? The reason for asking is that I know a group of professional people (somewhat friends), and I can convince them to start a project for creating an informative website; but the topics are not commercial ones to sell products and earn commission. I hope to find a secure way not to disappoint the writers.