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Do SEO on domain or sub directory, which is better?

Discussion in 'White Hat SEO' started by Steatem, Aug 17, 2016.

  1. Steatem

    Steatem Junior Member

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    Hi,


    Thanks for looking!
    I’m not looking to be spoon fed.
    For every question I have, I will write what I think is correct. If I’m wrong feel free to contribute :)

    A few questions to the more experienced than me seo people out there.


    Let’s say I have a website - www.website.com and let’s say this website has approx. 100 individual topics, every topic has nothing to do with any of the others and every topic has its own sub directory, eg;

    www.website.com/pickledvegetables

    www.website.com/orangeoranges

    www.website.com/labradordogs

    www.website.com/laserprinters - you get the idea... it could be anything.


    Q1. For SEO, is sub directory or sub domain more powerful/ easier to rank?

    My Answer. I would think sub directories are easier to rank because Search Engines may see subdomains as a completely different entity.


    I know the subdomain/subdirectory question has been asked a bazillion times but there seems to be mixed ideas on what’s ideal. I also realise it depends on the competition out there. I know about.com uses sub domains. A lot of directories also use subdomains. What do you think the pros and cons are?


    Q2. Is it possible to only have SEO work done on www.website.com, and use all the sub directory keywords linking to website.com with the sitemap directing google to the correct page? Or would it be better to do SEO on every sub directory for its keywords?

    My Answer. I think SEO work done on individual sub directories would rank better, and give the website.com a lot more stance in google with quality content and backlinks on every sub directory.


    This method would be extremely time consuming and expensive. I would be outsourcing the SEO work. If I had to pay tenfold more to have a bucket load of SEO done on just the website.com, I would be happy with that. But paying for SEO on EVERY sub directory would cost a fortune. Am I looking at this wrong? Is it possible to only do SEO on just the domain to reduce costs and still be effective?


    Q3. If somebody typed into a search engine “Pickled Oranges”, how could I ensure that “.com/orangeoranges” or “.com/pickledvegetables” did NOT come up, because it doesn’t match. Let’s say I have no content on that exact search, I wouldn’t want to have ANY results on a search engine. I don’t want to have conflicting results for this website. I would prefer them to be Exact matches and am happy to take that risk.

    My Answer. I don’t Know enough about SEO to answer this… is this as simple as the keyword choices that we make for the SEO?


    I really appreciate any input to this. As I said i'm not looking to be spoon fed, I'm more than happy to put this project on hold for 12 months and keep lurking through and will probably get my answers. But hey never hurts to ask! :)

    Regards,
    Steatem.
     
  2. Zwielicht

    Zwielicht Moderator Staff Member Moderator Jr. VIP

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    Q1. You're correct, subdomains are viewed as entirely different websites (e.g., Blogspot subdomain sites). This is also the reason why you have to set a preferred domain in your Google Search Console account; the www version of your site is actually a subdomain.
    https://support.google.com/webmasters/answer/44231?hl=en

    Q2. Do SEO on all of the pages. Build links, target different keywords along with a few of their latent semantic indexing (LSI) variants, and create a strong internal link strucuture. The latter is important if you want to spread link equity across the domain.

    Q3. Simply don't use the keyword "Pickled Oranges" or any LSI variants of it on “.com/orangeoranges” or “.com/pickledvegetables”. If you did target that same keyword on those pages, you would create a situation where those pages would essentially be competing with each other, also known as keyword cannibalisation. I briefly mention this in my on-page SEO guide here (which I really need to update).
    http://www.blackhatworld.com/seo/th...thout-building-backlinks.748366/#post-7744346
     
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  3. Steatem

    Steatem Junior Member

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    Thank you,

    I will have a look at your guide. I appreciate your time :)