Reels are the best, but you have to be very vigilant with the quality. You can get away with it more with other types of media, but it has less potential.
Reels are now more reachable and bring in new audiences, while carousels are still strong in saving and deeper engagement. Mix and match both for best results.
I feel like algorithms are really pushing reels forward. Comparing average views, you can see the difference. Looks like explore page and reels feed are making a big impact here.
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