do people from facebook ads really watch 45-60 min long sales videos?

peux pas

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i'm getting 6-7% uniqute outbound CTRs with facebook image ads but i'm wondering how many people are actually watching the sales video

all traffic goes to my landing page which is basically a button "GIVE ME THE VALUE" which then directs them to hoplink

hoplink is 45-60 mins sales video page

do facebook users actually watch this stuff? BUY NOW button does not appear until 30 minutes into the video, so they must watch in order to potentially get a sale
 
that will reduce the conversion rate you. no matter how griping the sales video is, the number of persons that would be willing to watch it to 30 minutes will be few.
 
I don’t understand what the point is of the video then?

why do you care if they watch the video so long as they buy? Seems like you’re not respecting your customers by forcing them to spend an extra 30 min before they’re allowed to buy
 
that will reduce the conversion rate you. no matter how griping the sales video is, the number of persons that would be willing to watch it to 30 minutes will be few.
i wonder why almost all clickbank videos have these type of videos

they all say to send traffic directly to the video

i was watching a clickbank video on their youtube channel and some of their top offers have conversion rates of 1-1.3%. so for every 70-100 hops, 1 sale

i think if you manage to get any initiate checkouts where the customer actually sees the order form, you should have a high chance to get a sale imo because that person had to spend 30 mins just watching a video. either that or they clicked your ad, left, then came back and was able to click direct to buy now at the point (on first page visit, the buy now buttons are hidden, they appear if you refresh the page though)

I don’t understand what the point is of the video then?

why do you care if they watch the video so long as they buy? Seems like you’re not respecting your customers by forcing them to spend an extra 30 min before they’re allowed to buy
i don't know. i personally do not understand the videos

but apparently top offers always use them. maybe for a very niche person that lands on the ad, the video is designed for this specific person. all else, be gone

edit: keep in mind that most people that use paid ads for CB products do not directly advertise the product from what i have seen

it is always "HACK TO LOSE WEIGHT NOW". they never sell the product, at least what i see. it's always some gimmick, loop hole, hack, etc that they sell to the person. person gets excited, clicks through, lands on the video. then finally after 30 mins they realize this whole thing was to sell them on a product
 
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the results of my recent ads is crazy

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getting flooded with traffic at cheap costs. 8.43% unique outbound CTR on 1 ad, holy crap. i think that's the highest i've personally gotten in my 3 years of running FB ads

no sales right now though

will let ads run for a bit. not sure if this will actually convert. 0 order form impressions because the BUY NOW button will not show up immediately per visitor. shows up after like 20-30 minutes on the page
 
Being on a smartphone can really complicate that. A 60 minute video is long to watch on a computer screen, but it results definitely longer if a person has to look at it on a small mobile screen.
 
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