I'm creating a product that's target demographic is 40 to 65 years old. The product will be 10 dollars + 3 dollars for domestic shipping. I'm selling to a eastern-european country, a completely unique product. I was wondering what I could do on my landing page (or on other pages) to drive up conversions from older people. I'm thinking that older demographics might not trust online pages with their credit card adress. What steps should I take to ensure trust between a visitor and the webshop? If you could just link any suggested readings on this matter, that would be great too. Thanks.