1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Do many marketers ignore the importance of building large numbers of websites ?

Discussion in 'White Hat SEO' started by spiritusuk, Feb 7, 2012.

  1. spiritusuk

    spiritusuk Registered Member

    Joined:
    Jan 19, 2010
    Messages:
    64
    Likes Received:
    6
    I'm beginning to realise how understated this "strategy" is as I don't often see it mentioned on IM forums.

    All of us are capable of building a single website and then that website starts earning us some decent money. The chances of that happening can be quite slim if you're ONLY building one website (or two, or three etc).

    I think what a lot of succesful marketers forget to mention is that they might have 50+, 100+, 250+ websites some of which might earn them a few cents a month others which might earn thenm considerably more.

    You maximise your chances of getting "lucky" the more sites you build.

    If you're new to Clickbank, don't just build 1 or 2 sites then give up if you don't earn anything. Build TEN sites and then measure the effectiveness oif all ten before making the decision to quit. Likewise with Adsense or other affiliate programs.
     
  2. secretboy08

    secretboy08 Jr. VIP Jr. VIP

    Joined:
    Apr 2, 2008
    Messages:
    2,393
    Likes Received:
    881
    Occupation:
    Internet marketer
    Location:
    Global Citizen
    well this is the reason you should always reverse engineer instead of doing keyword research. ;)
    then you don't need to build 100's of sites even 2 are enough if you reverse engineered your keywords properly.
     
  3. JTA10

    JTA10 Junior Member

    Joined:
    Dec 30, 2011
    Messages:
    169
    Likes Received:
    22
    And how is that done?
     
  4. zverr

    zverr Regular Member

    Joined:
    Nov 11, 2009
    Messages:
    412
    Likes Received:
    125
    You don't need hundreds of websites. Only one quality website does the work.
     
  5. phlex

    phlex Registered Member

    Joined:
    Feb 2, 2012
    Messages:
    53
    Likes Received:
    6
    Occupation:
    Product / Business Developer
    I fully agree with zverr - one nicely done website usually works better than 10 junk ones. But still, it is a good idea to diversify and not just put all money on one horse..
     
  6. hurn

    hurn Power Member

    Joined:
    Jan 21, 2009
    Messages:
    692
    Likes Received:
    191
    Once sites are growing it is difficult to maintain the sites.
     
  7. spiritusuk

    spiritusuk Registered Member

    Joined:
    Jan 19, 2010
    Messages:
    64
    Likes Received:
    6
    I know but you're missing my point.

    That's like saying you don't need to buy 50 Lotto tickets to win the jackpot as only one ticket is needed to win.

    I think that's bad advice for newbies as it's putting pressure on them to succeed with their very first website.
     
  8. jascoken

    jascoken Senior Member

    Joined:
    Nov 1, 2010
    Messages:
    1,135
    Likes Received:
    751
    Gender:
    Male
    Occupation:
    IT/Web Systems & Development...
    Location:
    Sussex:UK
    Spiritusuk... I understand what you mean, and it's been a central strategy of mine since 2004, and it's all about protection from G...

    Whenever I find a market that's worth pushing (and that will come after market research, then building and launch, then finally testing, refinement and success measurement,) I start to multiply up...

    Obtaining 1 slot on Google's Page #1 is never my goal; I aim for 3-5 results on page #1. With this strategy I'm pretty much guaranteed a click from every searcher, adn often get multiple and am able to compete with myself, which is the perfect situation.

    With longtails in particular, I would have at least 10 pages on separate domains which target and compete for this keyword, meaning that over time, in any market place I'm in, I build a literal minefield of properties which are impossible to avoid from the searchers perspective.

    I do have around a thousand sites though, and we're successful developers and a large SEO company, so we have a lot of resources; but it should be the goal of every IM'er to insulate themselves from Google's changes and updates by owning enough spots that it doesn't matter so much if they lose one. Or at least, it's less painful.
     
  9. spiritusuk

    spiritusuk Registered Member

    Joined:
    Jan 19, 2010
    Messages:
    64
    Likes Received:
    6
    thanks Jascoken and I think you understand the essence of what I'm trying to say.

    We can all bust our balls trying to squeeze maximum potential out of a single site but sometimes it's better to simply build another 10 different sites and you increase the chance of hitting paydirt with one of them.

    Knowing when to hold and when to fold is the difficult part though :D
     
  10. jascoken

    jascoken Senior Member

    Joined:
    Nov 1, 2010
    Messages:
    1,135
    Likes Received:
    751
    Gender:
    Male
    Occupation:
    IT/Web Systems & Development...
    Location:
    Sussex:UK
    Remember though that I qualified my statement by saying that I ONLY do this with proven keywords and sectors; it's not a random multiplication of effort.

    Establish working models; and then SCALE!