A couple things I've read are 'content is king' and 'google loves internal linking'. Now through being an expert in one of my niches and writing top quality content I found the content is king thing to be total bullshit without offsite SEO as well- that is my intial appraisal at least. I wrote some grade A articles and I'm still crawling in the back of the serps. Anyway I have a huge list of targeted keywords so I am thinking of writing an article each for them. I'm wondering if that will boost me up the serps due to the 'content is king' hypothesis. I guess my question is more- what is more valuable in serp rankings- writing good content on your page or getting good backlinks. I know you are all gonna say 'both' . I guess I'll try and see.