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Do I retarget my campaign or change my clickbank offer?

Discussion in 'Adwords' started by Reg Park, May 4, 2017.

  1. Reg Park

    Reg Park Registered Member

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    Hey guys, I'm running a PPC campaign on Bing to a fitness clickbank offer. My keywords are very targeted and I send them to my review page and then to the offer.

    The rate of people who gets to the clickbank landing page is 20% but I also notice that none of them made it to the order form page.

    In this case, do I improve my target audience to get people whom might matter more to the offer or is the clickbank offer not good enough?
     
  2. SERPTurbo

    SERPTurbo Jr. VIP Jr. VIP

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    If only 20% go through your landing page to the vendor's sales page, then that's a quite low landing page CTR. You should aim for 40-50%, ideally, the more the better.

    Also check the keywords you are bidding on, as that could be the factor of why so few people are clicking through your lander.

    Run a search terms report and see search terms actually triggered your ads.