Hey, so this is a pretty straightforward question and I'll ask it again. In order to advertise on Facebook, do I need to create a fan page/FB page? Because I really don't want to. I simply want to create ads that direct right to my website. You see, the way I see it is that if I created a page just to advertise my site, the page would have 0 likes, and that holds absolutely no authority or trust. I'm not interested in building a Facebook page, I'm simply interested in advertising my business directly to my website.. Help brethren.