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Do I have to put an unsubscribe link in all my emails?

Discussion in 'Offline Marketing' started by taranisman, Jan 24, 2013.

  1. taranisman

    taranisman Newbie

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    I found people that I was trying to offer a new website to. They have thier contact information on the first page of their shitty site so I emailed them a personal email offering to build a new website. This is the email I got back...lol.

    You are failing to comply with Washington State's anti-spam laws. You MUST
    > include an "unsubscribe" link that allows an individual to remove themselves
    > from your e-mail list.
    >
    > Failure to do so WILL result in WA State assessing a $500 fine PER E-MAIL.
    >
    > Remove me immediately or I will forward your e-mail to the appropriate WA
    > State authorities.
    >
    Ps this guys "website" is powered by Yahoo so you can imagine what a P.O.S it is. What a dick.

    Does anyone know if I have to put an unsubscribe link in ALL of my emails?
     
  2. lizmoz

    lizmoz Power Member

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    In my understanding you have done nothing wrong.. if you start harassing the guy with a series of emails, then yes you do have to include the link.. but that's just a simple one-time email asking something, so you should be ok.

    The reason why he sent that email is that he probably gets 20 of those emails per day already, that method is used by a gazillion of online marketers :D
     
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  3. Bob_the_Builder

    Bob_the_Builder Jr. VIP Jr. VIP Premium Member

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    You should put an usub link in all of your emails.

    if your a serious mailer or looking to you should be monitoring your complaint rates / and bounces.

    If your just BH mailing and don't care, go to town on it.
     
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  4. carlikito

    carlikito Regular Member

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    All commercial emails must have a way for the recipient to decline any further communication from you. Either by providing a link to unsubscribe or an address so they can mail the request.