I'm trying to learn how to determine if a kw is worth going after by evaluating the existing first page results. I think I have a shot at getting to no.3 but not sure about outranking no.2 the amazon product page. No.1 has a pretty high PR of 5 so might be very difficult to outrank. I don't understand how no.9 has the highest PR of 6 with high number of LD and still rank so far down. Am I looking at this correctly? It's a 4 word keyword with 2,400 local searches, approx CPC $3.60. The sites on the first page are: 1. PR5 LD36 Competing product website 2. PR4 81M Amazon product page for above product 3. PR2 41 Competing product 4. PR2 0 Competing product 5. PR0 9 Competing product 6. PR1 0 "" 7. PR0 3 "" 8. PR1 0 "" 9. PR6 2375 "" 10. PR0 88K Costco product page of no.1 product above PR and LD info from SEOquake.