This is a topic that seems to appear in many forums that I visit. Every body seems to have their opinion on it however who's is right? The rel="" atribute relates to whether a search engine will pass link juice to the linked site. Some people seem to think that a link that is "nofollow" is worthless. Well it is not! Firstly, it still has the potentilal of passing traffic from users, and most importantly g00g!e DOES count "nofollow" links as backlinks. I tested this by placing a nofollow link for one of my site on one of my sites and 5 days later the link is visable within my webmaster tools, therefore concluding that g00g!e does count these links. So for all the newbies out there, if you are looking to increase your backlinks, dont get hung up of "follow" and "nofollow", just get the links out there. The only time you need to be concerned about this is if you are solely looking to increase your Page Rank, but as we all know Page Rank does not really mean much nowadays!