Do Facebook Ads Need Page Followers?

Hello everyone, so I want to start these sales ads for my local targeting. I'm selling a course, but the Facebook page I'm using doesn't have many posts or followers. The ads are directing people to my landing page, not my Facebook page, where buyers can see all the details they need and place an order. Is this okay, or do I need to have many followers and posts on the Facebook page I'm running ads with?

From my experience, page followers are much less important than having a strong offer and a high-converting landing page. I’ve seen campaigns perform well with relatively small pages when the funnel was solid. Credibility matters, but it doesn’t always come from follower count.

Brucey9 said:

From my experience, page followers are much less important than having a strong offer and a high-converting landing page. I’ve seen campaigns perform well with relatively small pages when the funnel was solid. Credibility matters, but it doesn’t always come from follower count.

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Thanks that was helpful, please do i need to have many posts also or it is the same, as i jst need to work on the offer and landing page, posts on the page are not much importante too ?

Dilana said:

Hello everyone, so I want to start these sales ads for my local targeting. I'm selling a course, but the Facebook page I'm using doesn't have many posts or followers. The ads are directing people to my landing page, not my Facebook page, where buyers can see all the details they need and place an order. Is this okay, or do I need to have many followers and posts on the Facebook page I'm running ads with?

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hey you don’t need a big following a strong landing page and a trustworthy offer matter more for conversions.

Yoa Elizabeth said:

hey you don’t need a big following a strong landing page and a trustworthy offer matter more for conversions.

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Thank you so much.

Dilana said:

Hello everyone, so I want to start these sales ads for my local targeting. I'm selling a course, but the Facebook page I'm using doesn't have many posts or followers. The ads are directing people to my landing page, not my Facebook page, where buyers can see all the details they need and place an order. Is this okay, or do I need to have many followers and posts on the Facebook page I'm running ads with?

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Yes, that’s completely fine. You don’t need to have a large number of followers or lots of posts on your Facebook Page before running ads.

If your main goal is to sell the course, sending people directly from the ad to a well-designed landing page where they can see all the information and place an order is a perfectly normal approach.

However, I would recommend having some basic content on your Facebook Page first, such as a few posts about the course, useful related content, testimonials, and clear contact information. This is mainly for credibility, because some potential customers may check your Page before making a purchase.

So you don’t need to build a large following first. Focus more on having a trustworthy Page, a good landing page, proper conversion tracking, and well-targeted ads.

The number of page followers is inconsequential when it comes to running ads and other campaigns. Rather, running grade ads will get you more followers. Just ensure you are dishing out quality ads and your landing page is solid with clear links to the course. This is even an opportunity for you to grow your webpage.