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Do E-Commerce Sites Have A Better Advantage Than Affiliates?

Discussion in 'Black Hat SEO' started by whiteblackseo, Nov 23, 2015.

  1. whiteblackseo

    whiteblackseo Jr. VIP Jr. VIP

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  2. starki

    starki Power Member

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    It depends on the search term and the search intent Google defines for this keyword. Example: Probably 95%+ of all people looking for "women shoes" want to buy shoes for women. They don't want to read about the history of shoes in the US, the definition of a shoe, an overview of traditional shoes worldwide. More details: https://moz.com/blog/segmenting-search-intent

    If the type of site doesn't match the search intent, you have a problem. Just because your content is relevant on the topic/search term doesn't mean it's what the user expects. Let's face it, if people don't explicitly search for reviews, comparisons or similar, they most of the time just want a list of shops when it comes to tangible products. So, Google is totally right by primarily presenting e-commerce sites. Some smartass affiliates try to circumvent this with pseudo shops, but Google can spot these "Amazon Stores" easily, even if they are using their own shopping cart system.

    If more affiliates sites would be higher quality, you'd probably see more of them ranking well. Unfortunately, many affiliates are cheapos and don't invest in proper content, instead they rewrite some Amazon reviews, spend ten minutes with photoshop and think they deserve a #1 ranking for half a day of work and a $99 link package bought on the marketplace. It's not like Google doesn't like affiliate sites, they just don't like thin sites only created to send visitors elsewhere as fast as possible. Many affiliates are so focussed on links and quick rankings that they neglect the fact that a decent website makes ranking a lot easier.
     
  3. Sythix

    Sythix Senior Member

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    Not sure if it has more advantage, but it does bring more profit. 6% per sale or whatever it is pretty weak.
     
  4. Ste Fishkin

    Ste Fishkin Jr. VIP Jr. VIP Premium Member

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    This, we make a minimum of 30% with our suppliers.

    I'm also convinced you will get away with more in a manual site review situation. Google recognises there is a space for ecommerce, its what consumers want and for algorithms there's not much in it.

    But of course a good Ecommerce site will destroy a shitty penis pills affiliate site, but on the other hand a kick ass affiliate site like camelcamelcamel.com will kill your average ecommerce site.

    It all depends on the site, but I will be sticking to ecommerce for a foreseeable future.
     
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