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Do Customer ratings help in web stores?

Discussion in 'Black Hat SEO' started by bennyboyccl, Dec 20, 2011.

  1. bennyboyccl

    bennyboyccl Junior Member

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    In my web store i have 100+ products. There is a feature at the bottom of each product page where customers can leave a rating of the product they bought and rate it 1-5 stars and write a comment.
    My question is... If i have good ratings and the comments have keywords in them will that help my SEO?
    Even if they do not have keywords in them will it help my SEO much at all?
     
  2. skripel

    skripel BANNED BANNED

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    It may help your SEO, if the reviews are gonna contain for keywords or something similar. You gotta understand that onsite seo is probably less than a half of the whole thing, and content is only a small part of onsite SEO. Yes it would help you but how much, who knows

    but reviews are good attractions for customers, if you see that a product has 14 5/5 reviews and 2 4/5 reviews, you most likely would buy it
     
    Last edited: Dec 20, 2011
  3. Initial Effort

    Initial Effort Jr. VIP Jr. VIP Premium Member

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    Yes, the reviews of the products will help as long as they seem genuine. Obviously poor reviews of a product are not going to help your website sell more products.
     
  4. bennyboyccl

    bennyboyccl Junior Member

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    As im a new site i am having trouble getting ratings. Would it be a bad decision to outsource some "ratings" or should i just let them build naturally over time?
     
  5. Dan Da Man

    Dan Da Man Elite Member Premium Member

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    Well, it probably is illegal to have people write them for you. Actually, definitely would be illegal lol. But, what no one knows won't hurt you.

    It is very hard to get people to give reviews. Maybe offer some incentives to give reviews :) 10 dollar rebate for each customer who leaves a review
     
  6. blackfairy

    blackfairy Regular Member

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    In my opinion it always depends on your audience. Tech savvy customers aren't easy to fool with such reviews. They will be in doubt regardless how much others do praise a product.
    But if your audience consists of customers who haven't got any clue about marketing and such, it might help.
     
    Last edited: Dec 21, 2011