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Do backlinks to a page matter more than backlinks to the domain?

Discussion in 'Black Hat SEO' started by 1337rout, Jul 28, 2014.

  1. 1337rout

    1337rout Registered Member

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    I didn't know where to ask this. I have tried using the search function to find an answer to my question and failed at find that answer.

    Let's say I am building an authority site, and in the middle of doing keyword research I think I have found a golden niche. The sites that are currently ranking in the top ten for most of the queries I would be targeting are what I would call authority (pintrest, about.com, ect.) they only have a few number of links to the pages but have a crap load links to the domain. Would I be able to outrank these so called "authorty sites" with one of my own with around 100-300+ articles and links pointing to the inner pages with proper structured siloing also going on within my site?

    Have I found a golden niche or would it be way to difficult to out rank them? Yes, I know must of my traffic will come from LTKW's, but I think some of these other searches will be able to take the 10 ten easily.
     
  2. naskootbg

    naskootbg Power Member

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    I think you can outrank them in this way. Will need a lot of time maybe, but you can.
     
  3. srb888

    srb888 Elite Member

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    Those sites get many of their links the natural way (imo), and from other authority sites. Begin getting most of yours the natural way and from other authorities, and you will beat them one day.

    Excessive link farming, buying, link exchanging, even spamdexing, etc will not help beat them, again imo only, and even if you beat one of the top ones somehow, your position will not stay top for long.
     
    Last edited: Jul 28, 2014
  4. 1337rout

    1337rout Registered Member

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    To clear things up a little bit more I am going to include some images of market samurai to further illustrate my question.

    Here is one of the smaller (14k searches) see how the BLP seems to be at a manageable thing to reach in number of quality backlinks, but I will never hit that BLD anytime soon.
    smaller search.PNG
    and here is one of the larger searches (74k)
    larger search.PNG

    I believe these are both about medium competition if I am correct. Would it be feasible to take control with a well build PBN, well structured silo, and some high quality web 2.0s? with a buffer tier 2 and then gsa on tier 3?
     
  5. Nick Flame

    Nick Flame Executive VIP Premium Member

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    You can outrank them. Not easily, depends on their page profile, but usually a website fully dedicated to one niche can outrank weak pages on more general domains.

    What you also need to be familiar with is that google does not rank "domains" as a whole, it only ranks individual "pages".

    So when you say that you want to rank with domain.com for a specific search query, it means you want to rank with the homepage of domain.com for that particular search query. How many other pages are on your domain (the fact that you have 300 other articles, or so) does not directly influence how you will rank with the homepage, and their benefit is slightly tangential (surely those 300 internal pages will link to the homepage and increase its authority, but internal links are usually considered lower quality than external links).

    Same thing applies to internal pages. If you want your internal page to outrank about.com/pinterest internal pages you need to have a better link profile going to yours than they do. Even if they have immense authority on the main page, the fact that they have so many pages and the link juice dilutes by the time it reaches their internal pages might mean that it's easy to outrank them. Likewise, even 1 link going from homepage directly to that internal page means that they are extremely hard to outrank. Depends how many degrees of separation there is between their homepage and the specific internal page you are trying to outrank basically.
     
    • Thanks Thanks x 3
  6. srb888

    srb888 Elite Member

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    Thanks Nick Flame, I had simply forgotten that Google ranks a web page and not the entire site in its SERPs. Thanks for your post. :)
     
  7. 1337rout

    1337rout Registered Member

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    Thank you Nick Flame. You also helped me learn how to build my PBN. I currently have 10 domains with good metrics that aren't spammy. And your answer is exactly what I thought it would be. I knew the big G ranks pages and not an entire domain, but I have check out these link profiles and I know I will be able to outrank them easily. It'll take time, but I know I can do it. Look forward to an awesome journey once I get a tad bit more research done!
     
  8. 1337rout

    1337rout Registered Member

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    Accidental double post
     
  9. SEO Power

    SEO Power Elite Member

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    Their root domain backlinks matter a lot. You won't outrank them as easily as you would a site with low root domain backlinks, but it will be relatively easier if the ranking page has a small amount of backlinks.