In your guys/girls' professional opinions, how much would one look to spend, per month, by maintaining a top 3 result ranking for any of the top 10 most competitive markets? Like Insurance, Real Estate, Investing, etc...? $10,000 a month? More? Would you be better off just purchasing advertising in industry e-publications and banners on CNBC, and Yahoo Finance? Does anyone have any stories they care to share about shelling out huge money on a huge key term and how it paid off, or didn't? Our company has some serious money to spend in those areas, but we have to be very safe and conservative in legal terms. Best route to go?