distibution of clicks on g's serps

dizen

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Hi,

Where can I find distibution of clicks on g's serps ? I found many articles regarding this. but almost all of them assume that adword premium listings and shopping result are not included.

Thx
 
You'll find it's different with every keyword.

There is a general average set of statistics bandied around, but it doesn't take keyword differences into account.

For some keywords, people will only click on #1 because they know instantly it's what they want.

For other keywords, people will search on to page 2 and even page 3.

The issue has to be examined on a keyword by keyword basis.
 
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